N1 Partners launches prediction markets vertical on N1 Bet

The N1 Partners team has launched a new Prediction Markets vertical on the N1 Bet product. The betting format offers simple yes/no mechanics for real events, and marks the first SOFTSWISS product that works with this niche.

The vertical opens up expanded opportunities for partners by providing access to a new audience. It also allows them to monetize and scale traffic from various sources, from politics and finance to entertainment and show business.

The company described its prediction markets as a unique betting format for real non-sporting events, where the user chooses "yes" or "no" to the potential event outcome, from elections to the Eurovision Contest and the Oscar Awards.

Users can bet on topics in the following areas:

1. politics (elections, geopolitical events)
2. cryptocurrencies and financial markets
3. technology and business
4. social trends and global narratives
5. entertainment and show business

"The format is as simple as possible, does not require experience and knowledge in classic betting, and therefore it may be of interest to a wide audience," the N1 Partners team explained. "It is crucial to note that Prediction Markets is not just another feature; it is a unique vertical that gives access to a new, previously non-converting audience."

According to N1 Partners, one of the key reasons operators and affiliates are increasingly testing prediction markets is the lower barrier to first conversion compared to traditional betting products. The format is also proving highly compatible with SEO and content-driven traffic strategies, particularly around news, politics, crypto, entertainment, and trending global events that naturally generate user interest and engagement.

The company also points to prediction markets as a way to monetize audiences that may not traditionally engage with sportsbooks or online casinos, while still creating opportunities for cross-selling into casino and sports betting verticals over time. Combined with continuous event-driven engagement, this creates what N1 Partners describes as a smoother and more natural user journey within the broader product ecosystem.

Moreover, the format is "as native as possible" — real events constantly create new reasons for returning players, forming stable retention and LTV. 

"Prediction Markets is a great way to monetize an audience that has not made a profit before, and with N1 Partners, you can do this as simply and efficiently as possible," the team added.

Click here to test the product.