ReferOn announces management buyout, appoints Alex Bukin as CEO

ReferOn, an affiliate management platform in the iGaming sector, has announced the completion of a management buyout, marking its transition to the next phase of independent expansion.

Former General Manager Alex Bukin has acquired the company and has been appointed Chief Executive Officer (CEO), taking full leadership of the platform.

“The management buyout provides us with the long-term focus required to continually advance the platform,” said Bukin. “We remain committed to product development, strengthening our offerings for partners, and supporting ReferOn's continued growth across key markets."

The buyout follows a period of strong operational growth since the platform’s launch three years ago. Built on scalable technology and efficiency-driven infrastructure, ReferOn has expanded its footprint across the affiliate marketing sector.

Within its first 12 months, the platform recorded 35.7 million clicks, 2.4 million registrations, 18,000 affiliates, and 136,000 active trackers. The company’s toolset is designed to support both operators and affiliates, contributing to its recognition as “Best Affiliate Platform” in 2025 and 2026 by industry stakeholders.

ReferOn said the ownership change will not affect day-to-day operations, with all partnerships and services continuing as normal. Bukin called the change "an important moment for ReferOn and the beginning of a new chapter for the business."

The platform also continues to expand its product suite, including Refie, its integrated interface layer, alongside features such as dynamic reporting, Company Grouping, Sub-Affiliation, Independent Deal Calculation (IDC), two-factor authentication (2FA), and mobile optimization.

As part of the leadership transition, Vlad Bondarenko has been promoted to Chief Product Officer (CPO), while David Harris has been appointed Chief Operations Officer (COO).

ReferOn said it will continue focusing on delivering high-performance affiliate management tools and expanding its presence across the global iGaming affiliate ecosystem.