"Flexibility is key: depending on region and audience, we can tailor our offering to focus on titles relevant to our partners"

At this year’s BiS SiGMA South America in São Paulo, DATA.BET used its presence to highlight the evolution of its offering beyond esports, with a growing focus on delivering a full sportsbook solution tailored to operator needs across different markets.

During the show, Yogonet spoke with Otto Bonning, Head of Sales at DATA.BET, who shared insights on the company’s dual-vertical strategy, the role of iFrame and API integrations, and how the provider is positioning itself ahead of key moments such as the upcoming World Cup.

Last year, DATA.BET announced the expansion of its portfolio with a comprehensive sportsbook package. How has your experience with this expanded solution been since its launch?

We began actively promoting our full sportsbook solution — our iFrame sportsbook — at the beginning of 2025. It was a natural step for us. As a company, DATA.BET has always been odds-feed first, with strong capabilities in automation and trading, supported by a large in-house trading team covering all sports.

We already had an iFrame solution in place for certain clients, so expanding this offering to the wider market made sense. Today, operators can access a full sportsbook package that includes both classic sports and our leading esports coverage.

At the same time, esports remains a core focus for us. We continue to develop a full esports solution for larger operators and platform providers, including odds feeds, risk management, widgets, streaming, and bet builders.

So effectively, we are operating across two verticals: a full esports product and a plug-and-play sportsbook solution for operators looking for a stable and ready-to-launch product.

With the World Cup approaching, do you expect it to impact your business as a provider, or is it mainly an opportunity for operators?

It’s definitely important for us as well. Football remains a key vertical for our partners and for our sportsbook solution.

One area we identified for improvement was player props in football. We started working on that toward the end of last year to ensure that our offering is more complete ahead of the World Cup.

With the tournament approaching, we’re focused on being fully prepared to support our partners with a strong and competitive football product. It’s a major moment for the industry, and we also expect an increase in activities.

When it comes to integration, how do iFrame and API solutions differ, and which is best suited for each type of operator?

It depends on the operator’s needs and capabilities.

Our core product remains our esports offering, delivered mainly via API. This includes odds feeds, risk management, widgets, streaming, and other tools. API integration is typically suited for more advanced operators or platform providers that already have their own frontend and infrastructure in place. They’re mainly looking for data, trading, and risk management capabilities.

On the other hand, the iFrame sportsbook is a plug-and-play solution. It’s ideal for operators who want a ready-to-use product without building everything themselves. It can be deployed quickly and requires minimal technical effort.

So, in simple terms, API is for backend-driven integrations, while iFrame is for
faster, more customized turnkey developments

Are there specific regions where esports performs particularly well?

Yes, esports has strong traction in several regions. Brazil is a very strong market, as are parts of Europe and, of course, Asia, especially for titles like League of Legends.

In Brazil specifically, most esports betting revenue tends to come from titles like CS2 (Counter-Strike 2), followed by Free Fire and Dota 2.

The key is flexibility. Depending on the region and the operator’s audience, we can tailor the offering to focus on the most relevant titles. For Brazil, esports is definitely an important vertical, which is one of the reasons we’re actively working in the market.

You recently partnered with Rei do Pitaco in Brazil. How has that collaboration been so far?

The experience has been very positive for both sides. It’s still early, but the collaboration is off to a strong start.

We’re providing them with our full sportsbook package, and thanks to their strong traffic, we’re able to analyze player behavior and support them with risk management and consulting.

One good example of our flexibility is the addition of niche content like the Kings League. Rei do Pitaco asked us to support live markets for it, and we were able to adapt and deliver that quickly. In fact, we were the first to trade Kings League live in Brazil, which was another opportunity for Rei do Pitaco to gain more traction.

This kind of responsiveness is something we aim to bring to all our partners — adapting quickly and offering tailored solutions beyond just esports.

Which upcoming events will DATA.BET be attending?

We’ll be attending several smaller events across Europe, but the main ones on our radar are SiGMA Asia in Manila and iGB L!VE in London.

For SiGMA Asia, we’ll be there with our sales team, although we’re not exhibiting this year. Then in July, we’ll be at iGB L!VE London, which is always an important event for us and a great opportunity to connect with the industry.