Altenar spotlights sportsbook role in Brazil during SiGMA South America

Altenar will take part in SiGMA South America in São Paulo this week. The company said it will raise "a critical industry question" during the show: "Why are so many operators still not placing sportsbooks at the centre of their strategy?"

Dinos Stranomitis, co-founder and COO of Altenar, is scheduled to speak during the panel “The Undefined Value of Sports Betting in Brazil.” The session will address why many operators have yet to place sportsbooks at the center of their strategy.

The discussion takes place following Brazil’s first full year of a regulated online market. By the end of 2025, the country’s licensed betting sector generated R$37 billion in gross gaming revenue, equivalent to approximately $7.5 billion.

Brazil’s iGaming sector continues to grow, with many local operators maintaining a casino-led approach. In contrast, international operators are directing more attention toward sports betting.

The rationale cited by industry participants centers on engagement and retention, with sportsbooks linked to longer-term customer activity. Within this setting, treating a sportsbook as a secondary product is described by Altenar as a missed commercial opportunity rather than a conservative approach.

“The sports betting market is evolving faster than many operators are ready to admit. Operators who act now on sportsbooks will lead in retention and lifetime value,” said Luana Monje, sales executive at Altenar Brazil. “The real risk is waiting too long to take it seriously.”

Altenar representatives will be available at stand J176 during SiGMA South America, scheduled from April 6–9 in São Paulo, where the company will engage with operators on sportsbook deployment.

Founded in 2011, Altenar provides turnkey sportsbook solutions tailored to operator requirements across different markets. The company customizes its products for varying audiences, regulatory conditions, and operational needs, while maintaining long-term partnerships with its clients.