bet365 exits AGA as industry split over prediction markets widens

bet365 has exited the American Gaming Association, InGame reported. The group has removed the company from its membership list, which still included it in February. The move places it alongside DraftKings, FanDuel, and Fanatics Betting & Gaming, which all withdrew in recent months.

Those earlier departures followed a growing divide over prediction markets and sports event contracts. The AGA has taken a firm position against such products, drawing a line between companies pursuing them and those aligned with state-regulated gambling frameworks.

“Our position is clear and unwavering: sports event contracts are gambling, and gambling is regulated by states and tribes,” AGA President and CEO Bill Miller wrote in a December membership letter. “In 2026, we will continue to defend this framework and uphold state authority and tribal sovereignty.”

DraftKings and FanDuel left in November after that divide widened, with Fanatics following in December. All three were already offering or preparing to launch prediction products at the time.

bet365 has not filed with the National Futures Association for approval to enter the space, though its exit has raised the possibility of future involvement through partnerships or acquisitions. The company currently does not offer prediction markets or betting exchange products in any jurisdiction where it operates.

Based in the United Kingdom, bet365 runs primarily online operations with limited exposure to land-based casinos, operating sportsbooks at a small number of third-party venues. It is active across multiple U.S. jurisdictions, Ontario, Europe, and Brazil.

Casino operators such as Caesars, MGM Resorts, and Penn Entertainment have avoided prediction markets, citing regulatory risk tied to physical assets and licensing. Online-focused operators, including DraftKings, FanDuel, and Fanatics, along with daily fantasy companies such as PrizePicks and Underdog, have moved toward the segment.

Underdog has already withdrawn from sports betting in North Carolina after launching its prediction product and has indicated that prediction markets will be its core focus.

Hybrid operators have faced internal tension. BetMGM, a joint venture between Entain and MGM Resorts, has opted against entering prediction markets. CEO Adam Greenblatt described the situation as a “conflict” while confirming the company would retain memberships in groups that include participants offering such products.

OpenBet and Sportradar did not renew their AGA memberships earlier this year, as more clients entered the prediction market space, though neither cited a reason publicly.