Play’n GO’s Book of Dead GO Collect breaks records in global regulated markets

iGaming content provider Play’n GO is celebrating a major milestone as its latest release, Book of Dead GO Collect, achieves record-breaking performance across players, bets, and GGR in regulated markets worldwide.

The game, launched on 26 February, builds on the supplier's popular Book of Dead franchise, widely recognized as one of the most iconic and influential online slots IPs in the world.

The success of Book of Dead GO Collect highlights "the enduring strength of both the Rich Wilde universe and the industry‑leading craftsmanship that defines Play’n GO games", the company said in a statement.

Ebba Arnred, Chief Marketing Officer of Play’n GO, said: “Ten years after Rich Wilde first stepped into the tomb, Book of Dead still commands the biggest stage in regulated markets – and GO Collect proves why.

“This launch didn’t just break records; it showed that truly great IP doesn’t age, it evolves. When you pair world‑leading game innovation with a franchise players already love, you get this level of unstoppable commercial momentum.” 

The launch was supported by one of Play’n GO’s most ambitious marketing campaigns to date. It featured comic-book-style artwork that captured the franchise’s adventurous tone, a unique Sand Art installation that served as a striking physical centerpiece for the campaign, and a limited-edition Rich Wilde Brickbuild figurine produced as a collectible to celebrate the franchise’s 10-year legacy.

Book of Dead GO Collect is now available with operators worldwide.