Soft2Bet named Headline Partner for NEXT Summit: New York 2026

NEXT.io has confirmed Soft2Bet as Headline Partner for NEXT Summit: New York 2026, marking the third consecutive year of partnership between the two organisations.

The event will take place on 10–11 March 2026 at Convene, Brookfield Place. The summit is one of the first major US-facing iGaming and sports betting events of the year and focuses on regulated gambling markets.

More than 1,500 industry professionals are expected to attend, primarily C-level executives, founders and directors. The conference agenda will address key issues, including regulation, market entry strategies, mergers and acquisitions, player engagement, brand trust and long-term value creation in regulated jurisdictions.

As part of the partnership, Soft2Bet executives will participate in the programme. Andrew Cochrane, Chief Commercial Officer at Soft2Bet, will deliver a keynote presentation drawing on more than 20 years of experience across regulated markets, international expansion and commercial transformation initiatives.

Additionally, David Yatom Hay, General Counsel at Soft2Bet, will join a panel discussion focused on evolving player engagement dynamics, offering legal and regulatory insights into one of the sector’s most commercially significant challenges.

Pierre Lindh, Co-Founder and Managing Director of NEXT.io, said: “Reaching a third year with Soft2Bet as our Partner says a lot about the strength and stability of this relationship. 

"We’ve grown together, we’ve scaled together, and we share the same belief that meaningful industry progress comes from collaboration, not just visibility. Soft2Bet consistently shows up with insight, ambition, and a genuine commitment to moving the industry forward, which is exactly what NEXT Summit: New York stands for.”

Andrew Cochrane, Chief Commercial Officer at Soft2Bet, stated: “Our partnership with NEXT.io is built on alignment, not just sponsorship. We share a belief that sustainable growth in regulated markets comes from open dialogue, transparency and collaboration across the ecosystem.

"Supporting NEXT Summit: New York for a third consecutive year reflects our commitment to contributing to the industry’s long-term development — bringing operators, suppliers and regulators into the same room to exchange insight and raise standards together.”

Soft2Bet, known for its Motivational Engineering Gaming Application (MEGA), continues to expand in regulated jurisdictions globally. Its renewed headline sponsorship signals continued focus on the North American market.

NEXT Summit: New York 2026 will also feature a dedicated side event, NEXT Focus: Emerging Verticals, alongside an expanded networking programme aimed at facilitating senior-level engagement, deal-making and knowledge exchange.

For more information about NEXT Summit: New York 2026 and partnership opportunities, visit: https://next.io/summit/new-york/