New UK study flags rising gambling harm ahead of packed 2026 sports calendar

UK gambling transaction volumes and spending rose year on year at the start of 2026, as new research indicates that a majority of gamblers expect to increase their betting during a year dominated by major sporting events.

Data from Nationwide Building Society shows that gambling transactions increased 7% in January 2026 compared with January 2025, rising from 9,985,703 to 10,695,521. Spending over the same period climbed 9%, from £205.3 million ($273 million) to £224.6 million ($298.7 million).

The figures are based on gambling merchant categories, including the National Lottery. Separate data from September 2025 indicates that the top 10% of gamblers spend an average of £745 ($990.85) per month.

A survey of 2,000 gamblers conducted by Censuswide between February 12 and February 17, 2026, found that 68% expect to bet more this year because of the sporting calendar. Events cited as likely drivers include the FIFA Men’s World Cup, identified by 59% of respondents, the Champions League and Champions League final at 34% and 30% respectively, and Royal Ascot at 20%. The year also includes the Six Nations Championship and the ICC Men's T20 World Cup.

The research also highlights behavioural indicators linked to potential harm. 10% of respondents said they feel inclined to place another bet when an earlier one does not go their way, while 8% reported not always feeling in control when gambling. 6% said gambling had caused tension or conflict in their personal or family life, and 6% said it had negatively affected their standard of living.

17% reported gambling in an effort to obtain more money to pay essential bills, while 53% cited entertainment and enjoyment, and 46% pointed to excitement and the thrill of winning. Boredom was identified by 18%.

Support services have reported increased demand. GamCare said the National Gambling Helpline received 105,765 contacts from people seeking support in 2025. In January 2026, 996 referrals were made to treatment and peer-based support services, compared with 674 in January 2025, a 48% year-on-year increase.

Kathryn Townsend, Head of Customer Vulnerability for Nationwide, said: “With a year of major sporting events ahead, we’re concerned that more people could find themselves gambling more than they can afford. That’s why early identification and strong safeguards matter."

"At Nationwide, we know gambling can be a very emotionally charged activity, which is why we’ve deliberately built in a 72-hour cooling-off period for our gambling block, which offers an additional layer of protection and helps people to stay in control. No one should feel they have to face gambling harm alone - help is available, without judgement, whenever they need it.”

Nationwide introduced enhanced controls in 2024, including self-set gambling blocks and frontline staff training. More than 10,000 gambling blocks are applied each month. However, 19% of gamblers surveyed said they were unaware that banks and building societies offer gambling blocks on accounts. Among those aware, 50% had used a block, and 56% said it had prevented them from gambling further.

Raminta Diliso, Senior Partnerships Manager for GamCare, said: “Gambling harm is often a very hidden issue, but the problems it can cause people can be significant. Financial difficulties, mental health struggles and relationship challenges are all common impacts facing those who are struggling with gambling.”

Diliso added: “In a year where big sporting events such as the World Cup may be a trigger for those impacted, we want people to know there are things people can do to reduce the impact gambling is having on them. Activating gambling blocks, such as the one offered by Nationwide, and contacting GamCare’s National Gambling Helpline for free are great steps if you are struggling.”

GamCare also advised: “In addition to bank blocks, we would also recommend people self-exclude from gambling sites with Gamstop Online, and download Gamban onto their devices, to give added layers of protection.”

Anyone concerned about gambling can contact the National Gambling Helpline on 0808 8020 133.