Zenith integrates OneAPI with TrueLabel for global content distribution

iGaming platform provider Zenith has partnered with TrueLabel to integrate its game aggregator, OneAPI, for simpler content delivery across multiple markets.

Under the agreement, TrueLabel will gain direct access to Zenith’s OneAPI, providing a comprehensive, curated portfolio of casino content through a single integration. The partnership aims to reduce operational complexity for operators while enabling faster, more efficient content delivery, the partners said.

OneAPI allows TrueLabel to leverage Zenith’s established aggregation infrastructure, facilitating rapid content deployment, scalable operations, and flexible portfolio management for operators entering or expanding across regulated and emerging markets.

Additionally, TrueLabel will benefit from Zenith’s localized support framework and technical delivery model, ensuring that content complies with market-specific requirements.

"Working with TrueLabel is a strong addition to our growing network of platform partners,” said Vitaliy Smoliarenko, Business Development Manager at Zenith. “OneAPI is built to simplify aggregation without compromising on flexibility, and this integration shows how operators and platforms can move faster while staying in control of their content strategy."

Alexandra, Head of Games Management at TrueLabel, stated that the integration with Zenith strengthens their platform ecosystem. “By expanding our aggregation capabilities, we continue to give our partners greater flexibility, scalability, and confidence as they grow their operations," she said.