Soft2Bet brands name Diego Simeone ambassador for Betinia and CampoBet

Soft2Bet has appointed Diego Simeone as an official ambassador for its Betinia and CampoBet sportsbook and online casino brands, aligning the football manager’s competitive profile with the group’s player-focused digital strategy.

Simeone, head coach of Atlético de Madrid since December 2011, is among the most decorated managers of the modern era. His honours include two LaLiga titles, two UEFA Europa League trophies, two UEFA Super Cups, a Copa del Rey and a Spanish Super Cup. As a player, he earned 108 caps for Argentina and won the Copa América in 1991 and 1993.

“Simeone is one of this era’s defining football managers, recognised for high intensity and an uncompromising drive for progress,” a Betinia brand representative stated. “That same mindset sits at the heart of Betinia, and the football manager turns a player's journey into a growth story with progression and rewards, localised for the target audience.”

As part of the partnership, Betinia and CampoBet are launching a proprietary in-platform football manager feature designed to mirror Simeone’s career progression. Players will earn points to advance from Beginner to Legend, unlocking rewards, accessing localised content and competing in online fantasy matches. Each user manages a personalised roster and develops individual tactics, with an emphasis on customisation and long-term engagement.

“Partnering with a football icon like Diego Simeone is a major milestone for Soft2Bet and its brands, CampoBet and Betinia,” Alex Gitsik, Chief Marketing Officer of Soft2Bet, commented. “His leadership and dedication to excellence reflect the values we uphold across all our gaming platforms. Through this unique collaboration, we are excited to bring fans closer to the game they love, blending strategic gameplay with engaging gaming experiences.”

Under the agreement, Simeone will feature across the brands’ digital platforms, exclusive campaigns and promotional activity throughout 2026, with a focus on delivering localised experiences rooted in regional football culture and player behaviour.