Kalshi named front-of-kit sponsor for Baller League USA

Prediction market Kalshi has signed on as the front-of-kit sponsor for all 10 teams in Baller League USA, which will launch in February 2026 in Miami.

The deal makes Kalshi the first corporate partner announced for the U.S. version of the six-on-six, influencer-led soccer league. The American expansion of the format follows launches in Germany in 2024 and the U.K. in 2025.

The agreement continues a recent run of high-profile sponsorships for Kalshi, which says trading volume on its platform has increased eightfold since July. In October, the NHL named Kalshi and competitor Polymarket as its official prediction markets, making the league the first major North American sports property to formally enter the emerging prediction market space. Kalshi has since secured additional partnerships with CNN and CNBC.

As part of the Baller League deal, Kalshi branding will appear prominently on team jerseys and be integrated into match broadcasts, including on-screen prediction markets and in-venue displays. Kalshi will also have the right to stream Baller League games on its own channels and operate branded streaming booths on matchdays.

Range Sports, serving as a non-exclusive sales agency for Baller League USA, brokered the deal, with Senior Director of Partnerships Sam Beckerman leading negotiations. Financial terms were not disclosed.

Baller League joins a growing group of alternative soccer properties that have emerged in recent years, including the Kings and Queens League, The Soccer Tournament, and World Sevens Football. Baller League USA Managing Director Ged Tarpey, formerly the Miami Dolphins’ chief commercial officer, said the league plans to sign six to eight partners ahead of its inaugural season.

The front-of-kit sponsorship secured by Kalshi represents one of the league’s two most valuable commercial assets. Discussions are ongoing regarding the second premium placement: branding at the center circle of the pitch at Tropical Park.

“At some point we’re going to have to put more focus on revenue and different types of revenue streams, and we’re certainly thinking about those for the long term,” Tarpey said. “But season one is just that: find the right few partners, launch with them, prove the model.”

“We’ve already done that in Germany and the U.K., and with the talent that we’ve got involved here, which is on a whole other level, we’re in good shape,” he added.

The league’s visibility is driven largely by its leadership and team managers, who include a mix of social media personalities, celebrities and former athletes. The roster features soccer influencer iShowSpeed as league president, alongside figures such as Ronaldinho, Usain Bolt, Odell Beckham Jr., Druski, Kai Cenat, AMP, and xQc.

The league has received more than 10,000 player applications, including interest from former professionals with experience in leagues such as MLS, said Tarpey.