Superbet Group announces global rebrand as Super Technologies

Superbet Group has introduced a new corporate identity under the name Super Technologies, a shift toward a wider technology-centered strategy while continuing to operate its established betting and gaming brands in key international markets.

The company said the new identity, which will be presented simply as Super, aligns with its growth into a diversified technology and product organization. While the group broadens its focus, its existing commercial operations in Brazil, Romania, Poland, Belgium and Serbia will remain unchanged.

Customers and partners across these territories will continue to access the same platforms and services already in use.

Hans-Holger Albrecht, chairman of the board at Super, said: “Super represents the natural step from a leading global sports betting and gaming operator to a company that is building the technology platform that will champion the future of play."

“This rebrand signals our determination to shape the future of fan-centric entertainment, creating lasting value for our customers, partners, and communities.”

Super was initially created to develop and manage consumer-facing betting and gaming applications. Over time, the company has expanded into new technological capabilities intended to support emerging digital entertainment models. The new identity is designed to capture this shift.

Founder and CEO Sacha Dragic said the company’s strategy aims to strengthen its technological base and accelerate its development pipeline. “As we continue to grow and expand into new areas, our brand reflects both our heritage and our ambition," he said.

"The playstack developed by Super will be much more than a tech foundation, it will constitute our growth engine. It will power faster brand launches, stronger partner ecosystems, and deeper, more meaningful fan connections. With this core strategy, we will build a globally leading play-technology platform that will power the new generation of immersive entertainment ecosystems.”

Deputy CEO Albert Simsensohn said: “We are on a mission to build the technology that will power the next generation of sports, gaming and fan experiences." 

The company noted that its future direction is built on innovation, responsibility and customer focus, with the aim of strengthening its market position and establishing a long-term entertainment ecosystem across global markets.