BetMakers partners with Kiron Interactive to expand virtual racing offerings

BetMakers Technology Group has launched a partnership with Kiron Interactive, integrating Kiron’s virtual horse, greyhound, and harness racing content into the BetMakers CoreAPI.

The integration allows operators in BetMakers’ global network to access Kiron’s virtual racing products instantly, complementing live racing, boosting engagement, and increasing turnover.

"Kiron has built a reputation as a world-class provider of virtual racing content, and we're excited to bring their high-quality, high-frequency products directly to our operator network," said Joey Carroll, Director of Business Development & Partnerships at BetMakers. "With the integration now live, our partners can switch on virtual racing immediately and seamlessly expand their racing offering across all three codes."

Steven Spartinos, Co-CEO at Kiron Interactive, said the integration gives operators “a fast, session-based racing experience that is always available and easy to deploy through a single API.”

“Integrating with BetMakers opens that experience to a broader network through a single, streamlined API,” he said. “It strengthens our reach and gives operators a practical way to grow their racing portfolio with reliable, always available content."

Virtual racing is now available alongside BetMakers’ global racing content, fixed-odds pricing, and tote solutions, providing operators with a complete racing offering without extra platform complexity. Operators can contact their BetMakers Account Manager to activate virtual racing.