BoyleSports to sponsor NIFL Women’s League Cup under new betting agreement

BoyleSports will become the title sponsor of the Women’s League Cup in 2026 under a new multi-year partnership with the Northern Ireland Football League (NIFL), covering competitions across both the men’s and women’s game.

The operator has an established presence in Northern Ireland, with 34 retail shops and more than 175 employees. The company said the partnership aligns with its continued involvement in local sports and communities.

“Football isn't just sport in Northern Ireland - it's community, identity, and aspiration. Partnering with NIFL means backing the entire ecosystem, from grassroots to elite. We're already part of this community, and this partnership deepens our commitment to investing responsibly in the game and the people who make it matter,” said BoyleSports CEO Vlad Kaltenieks.

The agreement spans the Men’s and Women’s Premierships, the Championship and Premier Intermediate League. BoyleSports will receive visibility across BBC and DAZN highlights programming along with digital, social and in-stadium surfaces, including pitchside placement and interview backdrops.

Branding will also appear on the referees’ substitution board to connect with the operator’s “Sub Swap” feature. The product allows a bet to remain active when a chosen player leaves the field.

As part of the deal, BoyleSports will work with NIFL on league content such as podcasts and awards. The partnership includes fan engagement activities linked to the company’s “Back Yourself” marketing.

According to NIFL, club commercial operations and league visibility stand to gain from the arrangement.

“We are pleased to welcome BOYLE Sports as the new Official Betting Partner of the Northern Ireland Football League. BOYLE Sports has been a long-standing investor in local football, and their continued backing strengthens the commercial sustainability of our clubs and the communities they serve. This partnership will create new revenue opportunities, enhance our league’s market presence, and deliver measurable value to both our clubs and the wider football ecosystem,” said Gerard Lawlor, NIFL Chief Executive Officer.

BoyleSports maintains additional sports partnerships across the UK and Ireland, including West Ham United, racing sponsorships, the BoyleSports World Grand Prix in darts, and basketball activities involving the London Lions.