Pragmatic Play upgrades cricket product with new markets and features

iGaming content supplier Pragmatic Play has enhanced its sportsbook offering with a major update to its cricket product, adding new markets, functionality, and more.

The upgraded product now covers 10,000 live matches a year, with over 200 in-play and pre-match betting markets across 150+ competitions.

Improvements also include better scoreboard functionality, official data integration, and video streaming access, all designed to boost user engagement and deliver real-time insights.

"Cricket is one of the most watched sports on television and a staple of many global operators' in-play offering,” Gareth Crook, SVP of Sports at Pragmatic Play, said. “Its live, in-play nature makes it a dominant vertical, and our upgraded product ensures operators can capture that demand with the depth and reliability they need.”

"This launch reflects our commitment to continuously enhancing the sportsbook and solving operator requirements for content-rich, engaging coverage,” he added. ”With cricket at the heart of many betting portfolios, Pragmatic Play Sports is proud to deliver a product that raises the bar for player experience worldwide."