FanDuel Casino introduces Rewards Club and new brand campaign across major US iGaming markets

FanDuel Casino has unveiled a new loyalty program and the next phase of its “Calling All Thrillionaires” campaign, designed to reinforce its connection with players seeking excitement in digital gaming.

The rollout includes three new ad spots—Thrillionaires, Assemble!, Shopping for Thrills, and Serving Up Thrills—and the debut of the FanDuel Casino Rewards Club in four states.

The FanDuel Casino Rewards Club is now available to customers in New Jersey, Michigan, Pennsylvania, and West Virginia. The program allows players to earn points for every real-money dollar spent, progressing through multiple tiers that offer weekly bonuses and exclusive rewards.

Participants can receive 5%, 10%, 15%, and up to 25% Weekly Bonus Back offers, along with Reward Boxes and birthday bonuses. FanDuel said the system was developed to clearly outline rewards across tiers and provide transparency for players tracking their activity and benefits.

“At FanDuel Casino, we’re committed to delivering a thrilling experience, and with Rewards Club, players can now be rewarded for their everyday play,” said Andrew Gradwell, Senior Vice President of Casino Product. “The program is designed to elevate the player experience - enabling customers to enjoy their favorite games while earning points, unlocking new tiers, and accessing greater rewards.”

The new phase of “Calling All Thrillionaires” features multimedia content centered on the anticipation and excitement of gaming. The first two videos—Thrillionaires, Assemble! and Shopping for Thrills—are currently live, while Serving Up Thrills will premiere during the holiday season.

The campaign will air across major FanDuel Casino markets, including New Jersey, Pennsylvania, and Michigan. Developed in partnership with Orchard Creative, the series introduces proprietary language and visual storytelling that the company says captures the thrill of the online casino experience.

"At FanDuel Casino, we know that the thrill comes from anticipating the win,” said Daniele Phillips, Vice President of Marketing. "The latest chapter of ‘Calling All Thrillionaires’ brings the thrill of anticipation to life through Rewards Club. The campaign not only showcases our new Rewards Club offering but also demonstrates how FanDuel Casino continues to elevate the customer experience with innovation, loyalty, and nonstop entertainment.”

FanDuel Group operates a suite of gaming and wagering products, including FanDuel Sportsbook, FanDuel Casino, FanDuel Racing, and its daily fantasy sports platform. The company also manages FanDuel TV, a linear cable network, and FanDuel TV+, a direct-to-consumer streaming service.

FanDuel Group is a subsidiary of Flutter Entertainment, a global sports betting and gaming operator based in Ireland.