1xBet advisor Simon Westbury to join SBC Summit Tbilisi 2025 panel

Simon Westbury, strategic advisor to global betting and entertainment company 1xBet, will take part in a panel discussion on sports betting and ambassador partnerships at the SBC Summit Tbilisi 2025.

The two-day event, taking place on Oct. 15–16 at the Sheraton Grand Tbilisi Metachi Palace, is expected to draw around 2,000 delegates, 700 operators, and 50 speakers from across Eastern Europe and Central Asia.

Attendees will take part in themed discussions, networking sessions, and a poker tournament. Former Italian football legend Alessandro Nesta is among the special guests and will share his views on sports development and its influence on entertainment.

One of the exhibition’s highlights will be the panel discussion featuring Westbury, who will speak on how partnerships with world-class athletes can drive player engagement and facilitate market expansion. “I am delighted to be attending SBC Eurasia, which always promises to be a highlight of the event calendar,” Westbury said.

“I look forward to participating in a panel with the legendary Alessandro Nesta to discuss how 1xbet has successfully worked with some of the biggest global sports brands, to enhance trust in our market-leading product whilst benefitting the development of sport globally,” he said.

1xBet has established high-profile partnerships with clubs and organizations such as FC Barcelona, Paris Saint-Germain, Italy’s Serie A, FIBA, Volleyball World, and the Confederation of African Football.

The company’s affiliate program, 1xPartners, offers lifetime commissions of up to 50% and access to more than 250 withdrawal methods for partners operating in over 150 countries.

The SBC Summit Tbilisi 2025 aims to serve as a key meeting point for gaming industry leaders seeking to expand across emerging markets in Eastern Europe and Central Asia.