Evoke launches upgraded William Hill Vegas app, website in the U.K.

Evoke plc, the parent company of William Hill, 888, and Mr Green, has launched a new and improved app and website for William Hill Vegas in the U.K.

The updated platform features a redesigned interface, easier navigation, advanced search, and AI-powered personalization. It offers the full range of casino games, including the latest slots, live casino experiences, jackpot features, and daily free-to-play opportunities. All updates prioritize safer gambling for a secure and responsible player experience, the company said.

This follows Evoke’s recent success with Final One Standing, a free-to-play sports game offering a £500,000 jackpot, which attracted over 300,000 players during its launch weekend.

“With the launch of our new William Hill Vegas app, we’re significantly upgrading the user experience with a slicker interface and cleaner navigation,” Greg Bailey, Gaming Director of William Hill Vegas, said. “This represents our continued focus on delighting customers and providing them with the best gaming experiences, allowing them to enjoy our games in a safe and responsible environment, while positioning William Hill Vegas amongst the leading casino products in the market.”

He said the upgrade supports the company's Value Creation Plan to build leading brands and drive sustainable growth.

“The updated app showcases our brand-new, bold visual identity – a fresh look that reflects where we’re heading as a business," the company said in a statement.