ICE Barcelona strengthens ties with Spanish gaming sector ahead of 2026 edition

ICE Barcelona has demonstrated its commitment to the Spanish industry following a successful engagement program at the Expo Congreso de Juego Luis Escribano in Torremolinos.

Recognised for being one of the most established gatherings in the Spanish gaming calendar, the event provided a powerful platform for the ICE team to connect with industry leaders, regional representatives, and national stakeholders, as momentum builds towards the second edition of ICE Barcelona taking place in January 2026.

The ICE Barcelona delegation engaged with more than a dozen of Spain's most influential trade associations, including Asociación de Operadores de Juego de la Comunidad de Madrid, Asociación de Operadores de Asturias, Asaebin Andalucía, Ageo Galicia, Andemar Comunidad Valenciana, Anesar, Aemexa Extremadura, Club de Convergentes, CEJUEGO, Femara, and Aspromares, to share development plans for January's event.

Reviewing the programme of meetings, Ewa Bakun, Director of Industry Insight and Engagement at Clarion Gaming, said: "Our aim in Torremolinos was clear: to listen, to connect, and to demonstrate our commitment to the Spanish industry. The conversations that we had were without exception forward-looking and constructive, focusing on how we can work hand in hand with associations to shape and deliver a Spain-focused agenda at ICE 2026."

She added: "Topics ranged from regional market opportunities to association-led content creation, as well as new ways to maximise knowledge sharing, showcase innovation, and elevate Spain's presence on the global gaming stage."

"A central pillar of our discussions was the La Plaza —a dedicated hub on the ICE show floor. More than simply a meeting point, La Plaza will host an industry-led programme co-curated with the Spanish associations, featuring bespoke content sessions, networking events, and collaborative initiatives that put the voice of Spain's gaming community at the very heart of ICE Barcelona."

"We warmly invite all associations, including those we could not meet in person at the Expo Congreso, to join us on the journey to Barcelona and play a central role in shaping ICE 2026. The response from delegates to both the debut of ICE Barcelona in 2025 and the 2026 roadmap was overwhelmingly positive."

"Attendees expressed strong enthusiasm for the opportunity to showcase Spain's strength and dynamism on a global stage, while also embracing the chance to contribute to the broader strategic conversations impacting the future of the industry."