Why now is the time to drive traffic to African football with MelBet Partners & Affiliates

In this article, MelBet Partners & Affiliates share why the CAF Champions League represents one of the most overlooked yet powerful opportunities in African sports betting – a 10-month tournament that brings together tens of millions of passionate fans, fuels national pride, and drives exceptional engagement and traffic for affiliates.

From August 2025 to June 2026, the CAF Champions League – the most prestigious club football tournament in Africa – will take place. For the audience, it is the equivalent of the UEFA Champions League in Europe: prestige, emotion, national pride, and betting activity.

For 10 months, millions of fans from Egypt, Morocco, Tunisia, Nigeria, South Africa, and other countries follow the matches of their favourite clubs and actively place predictions. For MelBet Partners & Affiliates, this is a window of opportunity: seasonal growth in interest, high engagement, low competition, and quality local traffic.

CAF Champions League: the heart of African football

Football in Africa is a social phenomenon, part of the cultural code – a sport that unites cities, families, and entire nations. And this sense of belonging turns into active betting, rising engagement, and long-term interest. The CAF Champions League is the top club tournament in Africa, determining the strongest team on the continent.

In the 2025/26 season, more than 60 clubs from various countries will take part – from the qualification rounds to the group stage and playoffs. Traditional favourites include teams from Egypt, Morocco, Tunisia, Nigeria, and South Africa.

Why you shouldn't miss the CAF Champions League

• High interest and traffic. Football is the leading sport in African betting. The CAF Champions League attracts tens of millions of viewers – especially in countries with top clubs: Al Ahly (Egypt), Wydad and Raja (Morocco), Espérance (Tunisia), Mamelodi Sundowns (South Africa), Enyimba (Nigeria).

• The target audience in these regions doesn’t just watch the matches – they actively bet on their local teams and are emotionally engaged in the process.

• The peak of activity comes during the semi-finals and final.

• During peak stages, the number of bets rises sharply – by 35–50% compared to regular matches.

• The duration of the tournament – 10 months – provides a huge window for building long-term strategy, audience segmentation, analysis, testing, and creative experimentation.

Here are 4 reasons why now is the best time to enter with traffic:

• Regional growth and low competition

• Strong local loyalty

• Easier content and creative localisation

• Product already adapted to the region

“We’ve said it many times – the African betting market is growing rapidly. Yet the CAF Champions League is still underestimated in affiliate marketing. Most partners focus on the EPL, Champions League, and NBA. This creates a situation where click costs are lower, while audience attention is higher,” comments a representative of MelBet Partners & Affiliates.

Tips from MelBet Partners & Affiliates

Start with the following GEOs: Côte d’Ivoire, Senegal, Cameroon, Burkina Faso, and Benin.

1. These countries show the highest engagement and club recognition. They deliver stable, high-quality traffic with strong retention rates.

2. Use the tournament calendar. Run campaigns during group stage dates, quarterfinals, and the final – these drive the best results.

3. Focus on emotions and localisation. Local memes, football players, fan communities, match posters – all of this gives a native angle.

4. Adapt landings and funnels to mobile format. The region is dominated by Android mobile devices.

5. Follow local legislation. Regulatory frameworks differ across countries – compliance is key.

The CAF Champions League is a continental-scale tournament that brings together tens of millions of fans ready to watch, support, and place bets. Ignoring this window of opportunity is not an option.

During this period, MelBet Partners & Affiliates offers its partners a unique combination: high engagement, a hot audience (that already knows what to do), low competition, a strong product, and a ready-made toolkit for analytics and scaling.