Boomerang Partners signs 15 deals and wins two awards at SBC Summit Lisbon

Boomerang Partners participated in the SBC Summit Lisbon from September 16th to 18th, one of the main events in the iGaming and online betting industry. The event was attended by over 30,000 delegates, with more than 1,500 visiting Boomerang Partners at Booth F1.

The company said that its booth became a focal point for exhibition visitors, thanks to interactive activations, performances by artists, and a raffle featuring memorabilia from sports legends.

The company presented its client portfolio of brands and competitive advantages during the show. Over the three days of the event, over 210 business meetings were held at its booth, and 15 partnership agreements were signed.

The booth was decorated in accordance with the ‘Boomerang Arena’ concept, showcasing Boomerang’s "commitment to sports", innovation, and development." It featured three live performances by professional artists, which attracted the attention of many Summit participants. 

Online raffle of sports memorabilia

One of the key elements of the Boomerang Partners booth decoration was the photo zone with a memorabilia gallery of sports items that belonged to star athletes. On September 17th, an online raffle was held, where participants could win an item previously owned by legends Rafael Nadal, Cristiano Ronaldo, Tyson Fury, and Fernando Alonso.

86 people participated in the raffle by following the entry requirements. On September 16th or 17th (before 4:00 PM), they took a photo of the booth’s photo zone and posted it on their Instagram stories or LinkedIn, tagging the Boomerang Partners account. The winner was selected via random draw using certified tools and announced at the booth and on Boomerang’s social media. He chose Cristiano Ronaldo Framed Football as the prize.

Awards and recognition

For the second year in a row, Boomerang-Bet, a product from Boomerang Partners’ client portfolio, won the ‘Rising Star in Sports Betting’ (Operator) award. "The SBC awards jury’s recognition duly appreciates the brand’s advantages," the company said.

The jury at the SBC Awards also recognized Boomerang Partners’ strategy for developing its presence on social media. The company received the ‘Social Media Campaign of the Year’ award for the success of its two YouTube channels.

At the beginning of 2025, each channel surpassed 100,000 subscribers and was awarded the YouTube Silver Play Button. Nine months prior, videos on both channels had garnered over 200 million views. 

Additionally, Darina Sharban, Boomerang Partners affiliate team lead, took the Silver Place in the ‘Affiliate marketing manager of the year’ nomination.

Golden Boomerang League

At the SBC Summit, attendees visiting the Boomerang Partners booth learned more about the company's new sports traffic tournament, Golden Boomerang League, and registered as participants.

The tournament runs until October 31st and offers participants a chance to compete for direct entry to the Golden Boomerang Awards 2026 and a 2x AC Milan Experience, including flights, accommodation, and AC Milan home match access. To qualify for the prize draw, affiliates must generate 20+ sports FTDs on brands from Boomerang’s portfolio.

Anton Eshtokin, Chief Marketing Officer of Boomerang Partners, commented: “We are pleased with Boomerang Partners’ participation in the SBC Summit Lisbon. The ‘Boomerang Arena’ concept of our booth, the unique performances by artists, and the raffle of memorabilia from sports legends garnered significant attention.

"The booth visitors showed a keen interest in the brands from our client portfolio and the opportunities for collaboration. We are thrilled to win two prestigious SBC awards. This means we are moving in the right direction, and the industry recognizes it. We will continue to progress.”