Atlaslive highlights omnichannel integration and platform solutions at SBC Summit Lisbon 2025

Beyond its product showcase, iGaming platform provider Atlaslive used its participation at SBC Summit Lisbon 2025 to engage in networking sessions and industry discussions, positioning its modular platform within conversations about regulated market expansion.

The SBC Summit Lisbon took place September 16–18 at Feira Internacional de Lisboa (FIL), bringing together operators, technology providers, and executives from across the sports betting and iGaming sectors.

Atlaslive presented its modular automated iGaming platform, designed for licensed operators. The system includes components such as Sportsbook, Casino, Risk Management and Anti-Fraud, CRM, Bonus Engine, Business Analytics, Payment Systems, and Retail solutions.

According to the company, the platform offers performance-oriented sportsbook and casino functions, compliance-ready monitoring tools, and data-driven customer engagement features with mobile and retail compatibility.

“SBC Summit never fails to impress with its scale and energy. This year in Lisbon was no exception—plenty of conversations, new perspectives, and a clear confirmation that the industry is moving toward flexibility, compliance, and scalable growth. We’re proud that Atlaslive is part of this direction,” said Anastasiia Poltavets, CMO of Atlaslive.

A recurring discussion point at the summit was the role of omnichannel integration in the sector. Industry participants noted the difficulties operators face when managing fragmented systems, separate wallets, and inconsistent player journeys.

Atlaslive stated that its approach relies on a unified architecture across retail and digital, intended to provide operators with consolidated data and support more consistent customer experiences. This integration enables higher personalization, in turn building stronger player loyalty. 

Atlaslive rebranded from Atlas-IAC in May 2024. The company is a B2B software development provider focused on modular iGaming technology for sportsbook and casino operations in regulated markets.