Women’s cricket in India: why it is a profitable affiliate product

In this new analysis, 1xBet shares insights into why women's cricket in India is a profitable affiliate product with strong growth potential.

Trying to compare women’s cricket in India to women’s football is a mistake that costs money. They are two different worlds: women’s football in most countries is still building its audience and infrastructure, while women’s cricket in India already works as a mature commercial product.

In Europe or Brazil, women’s football is still fighting for attention, but in India, women’s cricket is a developed market with explosive growth and high betting potential. If you still compare women’s cricket to any other women’s sport, 1xBet has facts that will change your view.

Reasons not to compare women’s football with women’s cricket in India

1. Fan base already existed
The WPL uses the same T20 format as the IPL: same rules, commentator languages, and atmosphere. Viewers don’t need to adjust — they just get more of their favourite product. Also, women’s cricket has support from male cricketers and their audiences. This ensures a fast start in attracting fans and a high conversion rate to bets.

2. Calendar without competition
Unlike women’s football, which often shares attention with top men’s leagues (EPL, La Liga, Brasileirão), women’s cricket in India airs in prime time without competition. The Women’s T20 World Cup and WPL happen during separate times when there are no major men’s tournaments. No overlap means maximum attention and reach. To watch women’s football, fans need to actively switch from their usual content.

3. Proper packaging and accessibility
Viacom18 bought WPL rights for over $100 million and streams the tournament for free on India’s top platform, JioCinema. Matches are easy to find, and advertising is widespread. Wide access directly boosts views and bets. In football, rights are split, and some content lacks promotion budget.

4. Strong cultural narrative
Cricket is the nation’s pride. Women’s teams created a new emotional story — “our girls can win for India.” Cricket fans’ emotional involvement increases betting frequency and player LTV. Football has fewer moments like this, and they quickly fade after the World Cup because the club season shifts attention back to men’s matches.

Why ignoring traffic to women’s cricket is a mistake that costs profit

Women’s cricket in India doesn’t need to convince the audience — the fan base is already built, and interest is growing rapidly. Ignoring this market means leaving money to competitors.

Numbers that prove commercial potential

• +103% growth in search interest over one year. With 223 million monthly searches, this is a serious influence factor (Kantar India in Search).
• 9.02 million TV viewers in India watched the WT20 2020 final (total — 5.4 billion minutes viewed).
• 192 million hours watched — global record for Women’s T20 World Cup 2023 (+44% from 2020).
• 105 million TV viewers in India in 2023 (men’s T20 WC 2022 had 167 million, but women’s segment growth is much faster).
• 1.64 billion video views of Women’s ODI World Cup 2022 on ICC digital platforms — the highest digital result among all women’s tournaments.

The stereotype that “women’s sport isn’t interesting” is a myth that costs profit. According to 1xBet, betting during women’s championships (WPL, Women’s Cricket World Cup) surpasses popular men’s events, such as India vs Bangladesh matches, Bangladesh Premier League (BPL), and even English Premier League (EPL) games.

ICC Women’s Cricket World Cup 2025: an event not to miss

On 30 September 2025, India will host the 13th Women’s One Day International (ODI) Cricket World Cup — the 2025 ICC Women’s Cricket World Cup. This event occurs every four years, capturing the full attention of the cricket community and serving as a major platform for business.

The tournament will take place at five venues in India and Sri Lanka and will have full media integration, opening unprecedented opportunities for brands and bookmakers.

To help partners get the most from the 2025 ICC Women’s Cricket World Cup, 1xBet is launching a big promo — the World Cup Queens 2025 cricket tournament, where participants can win a MacBook Pro 16" M4, iPhone 16 Pro Max, Apple Watch Series 10, and other gadgets.

Conclusion

Women’s cricket in India is already built with infrastructure, broadcasts, fandom, and media. It’s not an experiment but a business decision with proven ROI. The audience exists. Numbers are growing. The format is familiar. Most 1xPartners already work with women’s cricket and show consistently strong results.