Boxing legend Oleksandr Usyk to headline SBC Summit 2025 with business and sports leaders

Ukrainian boxing legend Oleksandr Usyk will trade his gloves for the microphone as he brings lessons on performance under pressure to SBC Summit 2025.

The Ukrainian heavyweight champion will speak on September 17 at 11:30 a.m. in a session titled “The Heavyweight Playbook: Building Businesses That Perform When It Matters Most.”

Usyk, who defeated Tyson Fury, Anthony Joshua, and Daniel Dubois to become the first two-time undisputed heavyweight champion since Muhammad Ali, is also an Olympic gold medalist (2012) and the 2018 undisputed cruiserweight champion. Outside the ring, he has pursued football, briefly signing with Ukrainian club Polissya in 2023, and will participate in the Legends Charity Game in Lisbon before the summit.

“I couldn't be more excited to welcome Oleksandr Usyk to SBC Summit. He's not just one of the greatest boxers of our generation but a symbol of resilience, discipline, and what it means to perform when everything is on the line. Having him share his story with our audience is about inspiring all of us to push harder, aim higher, and believe in what's possible,” said SBC Founder and CEO Rasmus Sojmark.

Usyk will appear alongside Yevhen Krazhan, chief strategy officer at GR8 Tech, and Kyrylo Korobka, executive director of Ready to Fight (RTF), a blockchain-powered platform co-founded by Usyk to help fighters monetize their careers and connect with their communities.

Krazhan said: “We are incredibly excited to bring Oleksandr Usyk, co-founder of our partner Ready to Fight, to SBC Summit. Our partnership with RTF is built on shared values of systematic excellence and performance under pressure, and on the Super Stage, we'll explore how championship thinking translates directly to business success — delivering valuable insights for everyone hungry for that heavyweight drive. It's going to be a powerful conversation, followed by exclusive activities with the champion at our stand, C350.”

GR8 Tech’s booth (C350) in the Sports Betting & iGaming Zone will feature boxing activities with Usyk, including a signed gloves giveaway. The Super Stage program will also feature football legends Marek Hamšík, Giorgos Karagounis, Gaizka Mendieta, and Peter Schmeichel, alongside marketing leaders Gary Vaynerchuk and Randi Zuckerberg, who will discuss AI and social storytelling for betting and gaming companies.

Get your tickets for the event here.