"The feedback from operators has validated our belief that Galaxsys can bring a fresh approach to the slots vertical"

Galaxsys may not have its own stand at this year’s SBC Summit in Lisbon, but the casino games provider is making its presence felt differently. The team is seizing the chance to move freely across the show floor, meet with partners, and connect directly with operators, affiliates, and industry leaders from across the globe. For Galaxsys, the event is less about visibility through a booth and more about deepening relationships and aligning with partners in key markets such as Europe, Latin America, and Asia.

With a reputation built on fast and skill games, Galaxsys has expanded its portfolio into the slots vertical, gaining strong operator feedback. At SBC Lisbon, the company is showcasing both its upcoming roadmap — including new slots and fast games like Hungry Wolf, Plinko Dice, and Chicken Crash — and its growing suite of engagement tools designed to drive long-term retention.

In this interview with Yogonet, Teni Grigoryan, Chief Sales and Partner Management Officer at Galaxsys, discusses the company's goals for the summit, the evolution of its product strategy, and how it continues to scale thoughtfully in a competitive market.

Even though Galaxsys won’t be exhibiting this time, the team is attending the SBC Summit. What are your main objectives for being present in Lisbon? How does the show fit into your wider strategy of building visibility and partnerships across Europe and globally?

While we’re not exhibiting this year, our decision to attend the SBC Summit in Lisbon is very intentional. We have decided to have more time and freedom to walk around and visit partners’ stands, as we are basically connected and live with the great part of them.

SBC expos always bring together a large number of industry leaders, operators, and potential partners. Our objectives include meeting with existing partners to review performance, updates, and shared plans, while also exploring new partnerships with operators and affiliates looking for an innovative and diverse games provider.

Europe is naturally a strong focus for us, but the SBC Summit is also a global platform, which means we can align with partners active in LatAm, Asia, and beyond. It’s a perfect space to demonstrate that Galaxsys is scaling in a thoughtful, partner-driven way.

Will you be discussing any specific updates, new releases, or roadmaps with partners and potential new clients during the show? Galaxsys first gained visibility for fast and skill games before expanding into the slots vertical. How has that expansion been progressing so far, and do you expect this to be a major focus during your visit?

Absolutely, the Summit provides an opportunity to share our upcoming roadmap and further highlight our focus on fast games and slots. Our fast games gave us a strong entry point, and they remain a core part of our identity, but the slots expansion has been progressing very well, given that we already had a strong base of partnerships where we gained a new revenue stream. In fact, the feedback from operators has validated our belief that Galaxsys can bring a fresh approach to the slots vertical, particularly through innovative features, polished math models, and distinct visuals.

In the upcoming months, we will be introducing a new slot game, Hungry Wolf, alongside two additions to our fast games category — Plinko Dice and Chicken Crash. The latter type of game has been experiencing strong growth and demand across the market, which is why we’ve leveraged that trend to ensure we’re always delivering what our partners need most. We will be showing a comparison of our own Chicken game with other providers and explaining in detail how and why we have come to the idea of developing it.

I am confident these titles will quickly gain popularity, and we’ll be demonstrating them during our meetings at the Summit.

Beyond new titles, what role do engagement tools and gamification play in your vision for driving long-term player retention? How do you see player expectations in online gaming evolving, and where do you think the biggest innovation opportunities lie?

Engagement tools are absolutely critical, since game content alone isn’t enough to drive long-term retention. Our vision is to complement our games with layers of gamification, tournaments, jackpots, and in-game missions that keep players coming back for more.

Recently, we introduced MoneyLand, our in-house promotional tool, which is seamlessly integrated into gameplay. It’s designed to boost player engagement and retention through dynamic, real-time promotions that adapt to player activity and operator objectives. We also have other promotional tools launching soon, which will help further enhance engagement and provide operators with even more ways to connect with their players.

What are the top priorities for Galaxsys in the remainder of the year, and how do you envision the continued expansion of your slot portfolio?

For the remainder of the year, our top priorities are clear: to further extend our slot portfolio, strengthen our global distribution network, and deepen collaborations with partners. This year has also marked a new chapter for us, as we entered the B2C space and began developing the affiliate side of the business. The results so far have been very encouraging, and we see this as a valuable addition that complements our B2B growth.

We’re also preparing several strategic partnerships, and SBC Lisbon gives us the perfect platform to meet prospective partners, exchange ideas, and set out joint plans for the months ahead.