Esportes Gaming Brasil launches LOTTU brand with new in-house platform

Esportes Gaming Brasil has expanded its presence in Brazil’s regulated betting market with the official launch of LOTTU, a new online sports betting brand powered by an internally developed platform. The company announced the launch on Friday, stating that the platform was built in-house to improve user personalization and streamline the customer experience.

With the launch of LOTTU, Esportes Gaming Brasil has now reached the regulatory cap of three brands allowed per license, as stipulated by Brazil’s Secretariat of Prizes and Bets (SPA). The operator is already active in the market with its previously launched Esportes da Sorte and Onabet brands.

LOTTU introduces a range of new features aimed at enhancing user engagement. These include interactive tools, real-time promotions, and adaptive layouts designed to align with the behaviors and preferences of different bettor segments. The brand also integrates responsible gambling measures such as behavior-monitoring tools and access to specialized support services.

Esportes Gaming Brasil Group CEO Darwin Henrique da Silva Filho said the development of LOTTU represents a step forward for the company in terms of both technology and market positioning.

“LOTTU reflects everything we’ve learned in recent years, but with a real leap in performance and usability,” he said. “It is a platform built from the ground up, with a focus on speed, real-time promotions, and navigation tailored to different bettor profiles.”

The brand is aimed at attracting more experienced users, with Silva Filho noting that its personalization tools and improved UX are central to its design.

In addition to launching LOTTU, Esportes Gaming Brasil is expanding its leadership team to support growth and regulatory compliance. Ana Carolina Luna Maçães has been named head of compliance, while Rita Cunha has joined as chief growth officer. In May, the company appointed Hugo Baungartner as chief business officer and executive director of institutional relations and strategic partnerships.