SBC Summit 2025: How the Affiliate Leaders Summit unites affiliates and operators

SBC Summit 2025 will once again co-host the Affiliate Leaders Summit, a dedicated gathering designed to bring affiliates, operators, technology providers, and investors under one roof.

With more than 2,500 affiliates confirmed, a tailored conference track, and an expo floor built specifically for this audience, the event offers an unparalleled chance to build new partnerships, exchange knowledge, and keep pace with an industry that is evolving by the day.

The summit’s agenda has star power behind it too, featuring keynote sessions from Gary Vaynerchuk and Randi Zuckerberg, who will share their perspectives on innovation, leadership, and the digital future.

Why attend?

For affiliates, the event is an opportunity to secure a free VIP pass, which unlocks full access to both SBC Summit and the Affiliate Leaders Summit. It’s a chance to meet with top operators, hear directly from leading experts, and identify the next big shifts in digital marketing.

Operators also benefit from complimentary access, giving them direct exposure to high-quality traffic sources and new affiliate relationships. The show is equally valuable for MarTech providers, compliance specialists, investors, and startups looking to plug into the fast-moving affiliate ecosystem.

Among the brands looking to connect with affiliates this year are Pin-Up Partners, Stake, Megapari, VegasLegends, Kaizen Gaming, Betssom, BC.Game, Betwinner, Clever Advertising, FairPlay Sports Media, Flashscore, and North Star Network.

What’s included in a pass

Both affiliates and operators gain entry not only to the expo floor and conference sessions, but also to SBC’s evening networking parties. This includes the Official Opening Party, with performances from Joel Corry and Imanbek, and INFINITY Lisbon, headlined by Alok and Timmy Trumpet.

Pass holders also receive a pre-loaded wristband worth €90 to spend at the on-site food festival, access to every stage, including the Super Stage, and post-event recordings of all sessions.

SBC Summit's 2024 edition drew hundreds of global stakeholders to Lisbon

Key topics on the agenda

The Affiliate Leaders Summit conference track will dig into the most pressing issues facing digital marketers today. Panels such as The Future of Search – AI, Bots & Trust in Algorithms will explore how models like ChatGPT, Perplexity, and Claude are reshaping user behavior and challenging the role of traditional search in affiliate marketing.

Another highlight is the CEO Panel: The Future of Affiliation – Reinvention, Resilience, and Relevance, which examines how regulatory pressure and evolving technology are reshaping the affiliate model. Leaders from companies including Natural Intelligence, Clever Advertising, and Statsdrone will weigh in on how affiliates can adapt and thrive.

Later in the week, AI Agents vs. Affiliates – Adapting to a Changing Landscape will look at whether automation will replace human-led affiliate strategies, or if the future belongs to those who can combine machine learning with creativity and trust.

Across three days, the track will feature fourteen panels with hands-on strategies from some of the sector’s most experienced players.

More than a conference

The Affiliate Leaders Summit is more than just panels and presentations. It offers a dedicated show floor, an all-new Affiliate Leaders Awards Ceremony, and several opportunities to network with affiliate managers, digital agencies, SEO experts, and operators from around the world. 

Importantly, it’s not limited to the betting and gaming space. Attendees will also meet affiliates from finance, technology, and lifestyle sectors, expanding the horizon for future collaborations.

The Affiliate Leaders Awards will debut this year with a public voting system that puts the spotlight on the companies and people shaping affiliate marketing’s next chapter. The ceremony will welcome 600 guests to Lisbon’s MEO Arena on September 17, celebrating winners across 22 categories in what promises to be a lively night just steps from the main summit venue.