English Premier League to drive wagering growth in African markets for MelBet Partners & Affiliates

The 2025/26 English Premier League (EPL) season launched this month and is expected to generate sustained wagering activity in Africa for nearly 10 months, MelBet Partners & Affiliates said. The company described the season as a recurring event that closes summer with traffic growth and provides affiliates with extended marketing opportunities.

In African countries, football remains a major part of daily life and viewership. According to open statistics from TV networks, tens of millions of people watch EPL matches each week across the continent. MelBet Partners & Affiliates said the scale of viewership makes the EPL a significant driver of traffic for betting operators and affiliates targeting the region.

The company noted that audience activity typically increases at the start of the season, when fans follow matches on television, discuss results on social media, and generate more live bets during games.

“The situation is as follows. The EPL is a league with a long history, legendary football clubs, and top-tier players. Everyone knows that the clashes between these clubs will be spectacular, intense, and maybe even legendary. Now imagine yourself in the place of the target audience, who live for sports and football. People wait for this moment to start placing bets, support their favourites, and let out their excitement,” representatives of MelBet Partners & Affiliates said.

According to the company, factors influencing betting activity include fans’ existing knowledge of wagering mechanics, the long duration of the season, and strong support for clubs such as Manchester United, Liverpool, Chelsea, and Arsenal. The company added that transfers, rivalries, and other football storylines generate consistent material for affiliate marketing throughout the season.

MelBet Partners & Affiliates said it provides affiliates with localized products designed for African markets, including regional languages, currencies, and payment methods. The company also supplies promotional materials, landing pages tailored for specific markets, three monetization models (CPA, RevShare, Hybrid), account management and 24/7 support, and tools for analytics.

“We at MelBet Partners & Affiliates know that the end of summer and the beginning of autumn will be extremely hot. We’ve prepared effective marketing tools for both our current and new partners to help them start earning in the long term,” the company said.

The company has identified Africa as a priority region for football engagement and affiliate activity, with the EPL positioned as a central driver for its campaigns during the 2025/26 season. "Don’t miss this opportunity — join MelBet Partners & Affiliates and launch in time for the first EPL matches," the company concluded.