Boomerang to roll out seasonal tournament for affiliate partners this September

Affiliate iGaming and betting marketing agency Boomerang Partners has announced the launch of the Golden Boomerang League, a global affiliate competition scheduled to begin in September 2025. The initiative will involve affiliate teams from multiple markets and is open to both existing and new registered partners.

The Golden Boomerang League is designed as a seasonal tournament in which registered affiliates, regardless of tenure, will be assigned a series of tasks. Performance in these tasks will influence visibility, revenue potential, and eligibility for prizes. One of the primary incentives includes automatic qualification for the third season of the Golden Boomerang Awards (GBA) in 2026.

Participation in the league does not require prior ranking or nomination. All Boomerang affiliate teams are eligible to compete. According to the company, the tournament is intended to facilitate skill development and increase engagement across its partner network.

The GBA is an annual affiliate competition hosted by Boomerang Partners. Teams that perform well in the Golden Boomerang League will gain direct access to GBA 2026, bypassing the nomination process and top 30 cutoff.

“The best participants of GBA 2026 will be recognized at the industry level and will be invited to attend the exclusive awards ceremony, held at a top location,” the company said in a statement. "This is your chance to join the circle of legends, engage in elite networking, and be part of the most vibrant show in the industry."

The 2025 awards ceremony was held at San Siro Stadium in Milan, with AC Milan legend Andrea Pirlo in attendance.

Boomerang Partners operates as a marketing agency specializing in affiliate services within the iGaming and betting sectors. The company serves over 40 markets and maintains compliance with local regulatory frameworks. Its portfolio includes more than 17 brands offering entertainment and affiliate services.

The Golden Boomerang Awards were launched in 2024, drawing more than 400 affiliate teams in their second season, held in 2025.