EGT Digital partners with CSKA Sofia through new sponsorship deal

EGT Digital has signed a sponsorship agreement with CSKA Sofia to become a sponsor of the Bulgarian football club as part of its involvement in sports and youth development initiatives.

CSKA Sofia is one of Bulgaria's established football clubs. EGT Digital said the partnership aligns with its efforts to support sports organizations and contribute to football development programs and community activities connected to youth participation in sports.

The company stated that sports can play a role in developing discipline, teamwork, perseverance and other skills among young people. Through the agreement, EGT Digital will support CSKA Sofia while also engaging with initiatives connected to athlete development.

"Sport has the unique ability to unite communities, inspire future generations, and create opportunities for personal growth," said Vladimir Dokov, CEO of EGT Digital. "Our partnership with CSKA Sofia reflects our long-term commitment to supporting initiatives that have a meaningful impact. We are proud to stand behind a club with such a rich history and strong dedication to developing talent."

CSKA Sofia said the sponsorship supports its ongoing plans and organizational goals.

"Partnering with an internationally recognized brand like EGT Digital is a strategic opportunity that will support CSKA's continued development and help us achieve our long-term objectives,” said Vangel Vangelov, CEO of CSKA.

“It is also a testament to the club's importance in society and its role as a true social phenomenon,” Vangelov added. “We are delighted to welcome EGT Digital as a partner that shares our vision for a sustainable, long-term collaboration in support of such a socially significant sector as sport."

The agreement also comes as EGT Digital continues its activity in the sports betting segment through its Sportsbook platform.

According to the company, the Sportsbook solution is designed to provide operators with sports betting functionality that includes technology tools, sports coverage and customization features intended to address changing market requirements.

The company views the agreement as an extension of its involvement with sports organizations while continuing to supply products and services to operators in multiple markets.

Both organizations said the partnership represents the start of a new phase of cooperation centered on shared objectives related to sports, fan engagement and community involvement.