bet365 officially launches online sportsbook in Kansas

Online sports betting operator bet365 has officially launched its sportsbook in Kansas. This marks the operator’s 14th U.S. market, following recent launches in Tennessee and Illinois.

Sports bettors across the Sunflower State can now register and place wagers on a wide range of sports through the bet365 platform. Kansas thus joins a growing list of states where bet365 operates, including Arizona, Colorado, Iowa, Illinois, Indiana, Kentucky, Louisiana, New Jersey, North Carolina, Ohio, Pennsylvania, Tennessee, and Virginia.

The launch is part of the company's broader strategic expansion in the U.S. and comes after receiving regulatory approval from Kansas authorities. The platform is now available to users aged 21 and over who are physically located within state lines.

To mark the launch, bet365 is offering two introductory promotions for new and eligible users, in accordance with state gaming regulations.

“We are thrilled to bring the bet365 experience to sports fans in Kansas,” a company spokesperson said. “With our industry-leading product, user-friendly interface, and a reputation built over two decades, we’re excited to provide Kansans with a trusted and dynamic platform for their sports betting entertainment.”

bet365 recently joined the Sports Betting Alliance (SBA), becoming its fifth member alongside FanDuel, DraftKings, BetMGM, and Fanatics. The SBA pushes for regulated online betting nationwide, with Alliance President Jeremy Kudon saying bet365 shares the group’s goal of replacing unregulated markets with legal alternatives.