B2B online casino services provider Evolution has officially launched Ice Fishing, a fast-paced live game show first revealed at ICE 2025 earlier this year.
Set in a frosty, arctic-themed environment, Ice Fishing reinvents the classic money wheel concept with a 53-segment wheel, three bonus games, and the potential of multiplier wins up to 5,000x.
Each spin can either award an instant cash prize or entry into one of three distinctive bonus rounds: Lil' Blues, Big Oranges, and Huge Reds—each escalating in gameplay intensity and payout potential, with multipliers reaching 100x, 200x, and 500x, respectively.
The main game is further heightened by multiplier boosts, which can appear at any moment and continue into the bonus rounds, enhancing the max win potential to a total of 5,000x.
"We've wanted to create a speed game show for a long time, as we're seeing a growing audience that craves faster, more instantly gratifying formats,” Todd Haushalter, Evolution's Chief Product Officer, said. "It's a trend not unlike the rising preference for TikTok-style shorts over long-form video. Ice Fishing is our take on that idea. It's fast, fun, and packed with dramatic gameplay."
Haushalter added that Ice Fishing is designed to keep players on edge: "The magic lies in the anticipation, waiting to see what kind of fish players will catch and how big the outcome might be."
“There are little surprises and bursts of excitement woven into the entertainment experience, and we think players will enjoy uncovering them,” Haushalter said. “We're genuinely excited about this format, as it opens the door to a new style of rapid game show with strong potential."