SSC Napoli names Rabona as its new official regional betting partner

Italian football club SSC Napoli has announced a long-term partnership with online casino and sportsbook operator Rabona, naming the company as the team's new Official Regional Sports Betting Partner. The agreement is effective immediately and covers key European markets.

The deal comes after Napoli’s historic fourth Serie A title in the 2024–25 season. As the club expands its international presence, the partnership aims to strengthen fan engagement through technology-driven experiences.

“This partnership marks an exciting chapter for our club, as it brings us even closer to the millions of Napoli fans across Europe,” said Leonardo Giammarioli, Chief Global Business Officer, SSC Napoli. “We’re particularly enthusiastic about the spirit of innovation Rabona brings, and we look forward to exploring creative and engaging activations together that reflect the passion and ambition of our club and supporters.”

The collaboration promises a suite of interactive digital experiences designed to bring fans closer to the team. Highlights include real-time Q&A sessions with players, exclusive promotions tied to key club milestones, behind-the-scenes access from training and matchdays, and localized campaigns targeting diverse European fanbases.

“We are genuinely excited about this partnership; it’s such a huge deal for us," said a Rabona spokesperson. "We are very happy to be able to share our digital solutions with Napoli’s supporters. Our mission is to connect fans with their idols, and we have all the tools. You’ll love our fresh ideas — from launching live streams with built-in interactivity to facilitating special moments IRL.”

Rabona, whose brand name pays homage to the stylish football trick famously performed by Napoli legend Diego Maradona, said it shares Napoli’s commitment to nurturing a strong bond between clubs and their fans.

The partnership will be launched under the joint slogan “Be Napoli. Play with Rabona,” highlighting a shared commitment to bringing fans closer to the action.