Wazdan’s US growth continues with bet365 launch in New Jersey

iGaming developer Wazdan has expanded in the New Jersey online gaming market through a new partnership with bet365, extending their existing collaboration to include the developer’s portfolio of slot games on the operator’s platform in the state.

Under the agreement, bet365’s New Jersey users will gain access to Wazdan’s catalog of slot titles, including the recently launched 36 Coins Grand Gold Edition, Sizzling Eggs Grand Platinum Edition, and 30 Coins Grand Gold Edition. 

These titles are equipped with proprietary in-game mechanics such as Cash Infinity, Hold the Jackpot, and Collect to Infinity—features that Wazdan integrates to enhance engagement and retention for casino operators.

The latest partnership follows the companies’ prior collaborations across several regulated markets, including the United Kingdom, Bulgaria, Greece, and Ontario. Wazdan, which develops iGaming software for over 30 regulated markets, produces more than 40 new slot titles annually and supports transactions in both fiat and cryptocurrency.

“Our launch in New Jersey marks another major milestone in a state that shows rich demand for captivating iGaming content,” said Izabela Słodkowska-Popiel, Head of Account Management for North and Latin America at Wazdan. “We’re excited about the road ahead and look forward to strengthening our global collaboration with bet365 in both existing and emerging jurisdictions, as we continue to offer premium gaming experiences.”

bet365, which is also expanding its North American presence, has integrated Wazdan’s offerings into its New Jersey platform, where players can access a variety of slots, multi-layered jackpots, and classic fruit games.

“We are delighted to partner with Wazdan to bring their exceptional portfolio of games to our players in New Jersey,” a bet365 spokesperson said. “This launch is another significant step in our continued North American expansion, and we look forward to building on our flourishing partnership.”

Wazdan’s US operations also include its market activity in Michigan and West Virginia. The company continues to pursue partnerships with established operators as part of its growth strategy in regulated American jurisdictions.