1XBET appoints Simon Westbury as strategic advisor to support global expansion

Global betting operator 1XBET has named industry veteran Simon Westbury as Strategic Advisor, a move the company says reinforces its commitment to long-term growth and international market development.

The appointment marks a key move in 1XBET’s strategy to expand its global footprint and strengthen its leadership team with seasoned expertise. Westbury, who brings more than a decade of board-level experience in the iGaming sector, will advise the company on sustainable market entry, strategic initiatives, and long-term operational planning.

“What truly drew me in was the leadership's clear and ambitious vision for the future of the 1XBET brand,” Westbury said. “It’s rare to see a company with this scale and global presence so committed to a new phase of strategic evolution. My role is to act as a bridge, providing the guidance and structure needed to help the team channel their ambition into sustainable, long-term success. I’m genuinely looking forward to helping shape this new chapter.”

A company spokesperson said: “Simon’s unparalleled industry expertise in operational processes, combined with his profound understanding of the broader industry landscape and its stakeholders, will be invaluable.

"We are confident that his strategic guidance will be instrumental in navigating new market entries and addressing the evolving challenges and initiatives within the sector. This collaboration reinforces our commitment to strengthening our leadership team with seasoned experts who can drive our long-term vision and solidify our position as a forward-thinking industry leader.”

Westbury’s background includes leadership roles across B2B, sports, and media operations, with a focus on driving business strategy and transformation. His appointment is effective immediately.