Boomerang Partners celebrates first anniversary of AC Milan partnership at iGB L!VE London

Global market agency Boomerang Partners celebrated the first anniversary of its strategic partnership with AC Milan at iGB L!VE London, held on July 2-3. Boomerang holds the designation of Official Regional Partner of the legendary Italian football club.

Anton Eshtokin, Chief Marketing Officer at Boomerang Partners, commented: “We are very pleased with Boomerang Partners’ participation in iGB L!VE London. It is symbolic that, a year ago at iGB, we announced our strategic partnership with AC Milan.

"We celebrated the first anniversary of this epic collaboration in a great atmosphere, featuring match ticket raffles. We were delighted to welcome hundreds of guests to our booth, highlighting once again the prestige of our partnership with AC Milan in the industry. We have many more joint projects ahead of us, and we are sure that we will be able to surprise everyone.”

The celebration of the strategic partnership with AC Milan was one of the drawing factors for the Boomerang Partners booth during the show. More than 1,000 people visited it during the two-day event.

Over 900 guests took part in the Penalty Challenge. The challenge featured two raffles — the first held offline at the Boomerang Partners booth on July 2, with the winner receiving premium tickets to the match between AC Milan and rival Inter FC, one of the most famous football derbies in the world. 

The second draw took place online on July 3 on Boomerang’s Instagram page. The winner will receive tickets to an AC Milan match in the Italian Serie A or the Coppa Italia.

The winner of the offline drawing on July 2 was Saad Shaikh, a data engineer at Betzoo Media. He shared his emotions: “This is my first time in iGB. My experience was truly great, and thank you again for giving me the opportunity to have a good time and enjoy the experience I’ll have in Milan.

"I haven’t been to Milan before. Back in my old days, my family went. Yeah, so this is my second chance. And thank you, Boomerang, for giving me this opportunity.”

Boomerang Partners described iGB L!VE London as a success for the company. The increased attention from exhibition guests to the Boomerang Arena booth yielded positive results. The agency held more than 120 business meetings and signed 15 new partnership agreements.

"As the brand enters its second year of partnership with AC Milan, it remains ambitious to follow its slogan, ‘Live without limits’," said Boomerang.