"EGT Digital aims to become an integral part of the gaming community in Spain and Portugal"

As EGT Digital continues its strategic expansion across Europe, the Iberian Peninsula has emerged as a promising region for the Bulgarian gaming provider. With a sharp increase in brand traction, new high-profile partnerships, and a portfolio of classic jackpot-driven content gaining steady ground, EGT Digital is laying the foundation for long-term success in both Spain and Portugal.

In this exclusive interview, Yogonet speaks with Nikifor Michel, Sales Manager for Spain and Portugal, about the company’s progress in these competitive markets. He shares insights into regional player behavior, product performance, regulatory landscapes, and the roadmap ahead, including new launches, market-specific strategies, and upcoming showcases at major gaming events.

As Sales Manager at EGT Digital for Spain and Portugal, can you tell us what the company’s position is in these markets?

This year has been our strongest so far in terms of brand traction. In Spain, we secured two new partnerships in a single month and plan to close several more by the end of Q3 2025. 

Portugal is also gaining momentum, with a new partner announcement on the horizon. 

In both markets, we are focused on strengthening existing relationships and forging new ones as we continue to build a solid foothold for EGT Digital. 

What are the most preferred products of EGT Digital in the markets you are responsible for?

In both markets, our Bell Link Jackpot consistently attracts the highest volume, with 40 Shining Crown and 40 Super Hot leading the way not just in Spain and Portugal, but globally. This is largely thanks to the higher hit frequency, making players more engaged and enjoying longer play. 

At the same time, we see strong interest in our Clover Chance Jackpot from players who not only want to have access to a larger library of games with almost two hundred titles but also aim for the larger prize buildup.

What are the key differences between the Spanish and Portuguese iGaming markets in terms of customer behavior and preferences?

If we look at the overall gaming verticals, Spanish players have historically been more engaged with sports betting than Portuguese players, despite stricter advertising restrictions. In contrast, slots, especially RNG roulette and blackjack, generate a significantly higher share of GGR in Portugal. That said, in the post-COVID era, both markets have shown a shift towards slots, with sports betting gradually losing market share year over year. 

Player behavior is also heavily shaped by market regulations. Spanish players tend to have shorter, more frequent gaming sessions, while Portuguese players typically prefer longer, more sustained play. A key similarity between both markets is their strong preference for free spins or bets as bonuses & buy bonuses as game features. Fortunately, this aligns perfectly with our offering, as our content includes free buy bonuses and a wide range of engaging promotional tools.

Do you foresee the launch of new iGaming solutions in the coming months?

We are constantly exploring new ideas and innovations to find the best fit for each market. The launch of new titles like our Gods and Kings Link Jackpot has been highly anticipated, and we hope to announce it soon to our players. 

However, we continue to release a steady stream of fresh content every month.  Alongside this, we are enhancing our platform with new and improved features across both our casino and sports betting offerings, always trying to stay ahead. 

How do you assess the potential of the Spanish and Portuguese markets for EGT Digital’s products?

That’s a great question. I believe most providers in the industry assess the market and its current trends — whether thematic or mechanical (gameplay) and adjust their strategy to align with player demand.

While I’m a firm believer in not fixing what already works, at EGT Digital, a bastion of our brand is centered around a particular theme: Classic slots & Jackpots. This focus has proven to have great potential for Spain & Portugal as results are usually a good indicator of a product’s success. Seeing as Jackpot products are still relatively unexplored in these markets, we see a clear gap where I believe our product can stand on its own in frankly an extremely competitive environment.  

What do you think about the legislative framework regarding online gaming in both countries? Does it contribute to creating and maintaining a stable and safe gaming environment?

With both being mature markets, I think Spain and Portugal have strong legislative frameworks that focus on ensuring a safe and enjoyable time for players. Both markets have a solid set of regulations designed to protect minors, vulnerable individuals, and guard against harmful or malicious behavior. 

Portugal, in particular, has been relentless in cracking down on underground operations that target vulnerable groups and damage the industry’s reputation. Spain, meanwhile, continues to enforce strict advertising rules, even following the 2024 amendment to the Royal Decree. As experienced by us as providers, both markets demand a high level of scrutiny when it comes to game licensing — and even more so for PAM products.

You have recently announced your partnerships with Gran Madrid and Sol Casino in Spain. Are there more collaborations that you would like to share with us?

We are very proud of our recent partnerships with Gran Madrid and Sol Casino, as they represent important milestones for us in Spain. Although I cannot share details now, we are confident that there will be more exciting developments to share in the near future!

What are your goals in both the short-term and long-term perspectives?

Right now, our focus is on expansion. Western Europe is still a relatively young project for us, and there’s important groundwork to be done. We’re committed to growing our presence through new partnerships and introducing more players to our brand and values.

In the future, we aim to be an integral part of the gaming community in Spain and Portugal, supporting our partners’ growth with both our content and platform, and working closely together to drive progress. Following the certification of our platform in Spain, we see meaningful potential for success in the market and hope this will help us contribute positively as a long-term partner.

EGT Digital traditionally participates in numerous exhibitions. What are the next events where you will present the latest developments from the company’s portfolio?

Last week, we participated in iGB Live where we presented our latest developments across both our gaming division and platform, including new game titles, Jackpots, and promotional features. That said, I believe SBC Lisbon will be the key event where we unveil our biggest announcements and product highlights.