Abbiati Casino Equipment taps Roger Hawkins to lead Americas expansion as Brand Ambassador

Abbiati Casino Equipment, a provider of premium casino equipment and technologies, has announced a strategic partnership with Hawkins Holdings to strengthen its presence across North and South America.

As part of this initiative, seasoned gaming executive Roger Hawkins has been appointed Brand Ambassador and Strategic Consultant for the Americas. With more than 20 years of executive leadership in the global casino and gaming industry, Hawkins will spearhead the company’s efforts to expand its footprint throughout the Western Hemisphere.

His role will include market development, strategic partnerships, regulatory positioning, and the promotion of Abbiati’s legacy of Italian innovation, craftsmanship, and integrity.

“This partnership is about more than market entry - it’s about building deeper awareness, driving product adoption, and reinforcing Abbiati’s commitment to quality across every pit and poker room in the hemisphere,” said Hawkins.

Giorgio Abbiati, CEO of Abbiati Casino Equipment s.r.l., headquartered in Turin, Italy, added: “We have proudly served clients in the Americas for many years, but the time is right to deepen our focus. Roger’s knowledge of our products and his insight into the market make him the ideal partner to lead this next phase.”

The company said that this alliance represents a key milestone in Abbiati’s global growth strategy. By aligning with Hawkins Holdings, the company is poised to deliver tailored solutions that meet the evolving needs of operators throughout the Americas.