Play’n GO launches iGaming portfolio with Goldrush Group in South Africa

iGaming content provider Play’n GO expands in the South African market through a new partnership with the Goldrush Group.

The deal brings Play’n GO’s portfolio of games, including popular titles such as Book of Dead, Fire Joker, and Rise of Olympus 100, to players on Goldrush and Gbets platforms.

The addition of Play’n GO’s expansive game library is expected to enhance the player experience for Goldrush Group players. The operator is one of the most popular in gaming in South Africa, with more than 20 years of history and a large retail presence. 

The deal also comes as the content supplier continues expanding its presence in the burgeoning African iGaming market. "Already known for its acclaimed content across the world, the new partnership that covers both the Goldrush and Gbets brand signals Play’n GO's intent on being a major force on the African continent," said Play'n GO.

"The Goldrush Group has been a first-class operator for many years and I'm really excited to bring our game portfolio to their players,” James Baxandall, Head of Regional Sales Africa for Play'n GO, said. “I have no doubt that globally recognised classics such as Book of Dead will perform exceptionally well with their player base.”

Echoing the enthusiasm, Peter Amblianities, Head of Marketing at Goldrush Group, commented: "Goldrush is excited to partner with yet another world-class gaming provider in Play'n GO to bring our valued customers even more slots to enjoy on Goldrush.co.za.

"Epic new slots titles to Feel the Rush on include Honey Rush, Rise of Olympus, Perfect Gems and much, much more! We look forward to exceptional growth with Play’n GO.”