Boomerang Partners to celebrate first year anniversary of partnership with AC Milan at iGB L!VE 2025

Boomerang Partners will celebrate the first anniversary of its strategic partnership with Italian football club AC Milan at iGB L!VE 2025, taking place in London on July 2–3.

The company will showcase its offerings at stand F50, where it will debut the Boomerang Arena - a new interactive concept combining sport and affiliate technology. Visitors can expect live match streams, creative installations, and a Penalty Challenge with a grand prize trip to the Milan derby between AC Milan and Inter.

The AC Milan partnership, launched in 2024, has seen Boomerang collaborate with club legends Serginho and Massimo Ambrosini across industry events. In May, Andrea Pirlo presented awards at the Golden Boomerang Awards 2025 at the San Siro stadium.

“AC Milan is our strategic partner, and we are very pleased with the first year of our collaboration,” said Anton Eshtokin, Chief Marketing Officer of Boomerang Partners. “It represents an effective symbiosis between sport and high technology, and has attracted well-deserved attention to our brand.”

To mark football’s transfer season, Boomerang is inviting attendees to become part of its “Dream Team” of partners by signing virtual contracts at the stand and receiving player cards.

“We are confident that both AC Milan and Boomerang have many victories and high achievements ahead. Live without limits - that’s about us,” Eshtokin added.

Boomerang has extended invitations to partners, media, and guests to join the anniversary celebrations and explore new business opportunities at the event.