DATA.BET, a sportsbook solution supplier established in 2017, has added a Bet Builder feature to its sports betting offering, beginning with football, basketball, and hockey.
The functionality, which is already available and integrated by the company’s first partners, allows bettors to combine multiple outcomes into a single wager, enhancing
engagement and personalization.
For football, the Bet Builder includes Player Props markets, enabling users to mix individual player performance metrics with standard or personalized selections. Similar functionality for basketball is expected to follow, with additional sports disciplines to be added in phases.
“Bet Builder elevates the player experience by introducing more personalized and creative ways to engage with the betting process,” said Rostyslav Likhtin, Head of Product at DATA.BET. “As an addition to our recently released sports betting solution, it delivers extra value to operators and is already being tested with positive client feedback.”
The company introduced its sports betting solution in early June. The platform offers access to over 50,000 monthly events and covers more than 63 pre-match and 38 live sports. It supports over 1,000 betting markets and includes features such as Cashout, Video Streaming, and interactive Widgets.
Additional components of the solution include full sports, esports, and virtual sports coverage, automated settlements, 24/7 trading, and options for seamless integration.
The new Bet Builder functionality is the latest in a sequence of updates intended to support operators with a range of modular tools and functionalities. Representatives from DATA.BET will be attending iGB L!VE in London on July 2–3 to showcase the company’s enhanced sportsbook solution and features, including Bet Builder.