AGA launches new Play Smart hub to help players gamble responsibly

“The AGA is committed to making responsible gaming a seamless part of the player experience,” said Bill Miller, president and CEO of the AGA. “Part of the fun of gaming is that everyone plays differently, but no matter how or where you play, staying in control starts with habits that work for you."

"The Play Smart Consumer Hub provides players with straightforward, actionable tools to help them stay in control and keep gaming fun.”

Grounded in player research, Play Smart from the Start centers around three key principles:

• Right State of Mind: Start every game with the right mindset—stay present, know your limits, and play on your terms.
• Know the Game: Understand the rules, odds, and bet with intention.
• Act Intentionally: Set a budget, take breaks, and stay aware, win or lose.

The Play Smart Consumer Hub offers practical tools, including:

• A Pre-Play Checklist to help players assess their mindset and set personal limits before betting.
• A Know the Game section that demystifies odds, house advantage, and common sports betting terms.
• A Responsible Gaming IQ Quiz that allows players to evaluate their gaming habits.
• Easy access to support resources like the National Problem Gambling Helpline (1-800-GAMBLER) and state self-exclusion options.

In addition to the consumer tools, the platform also features an Industry Toolkit, providing operators and other stakeholders with resources, including messaging guidance, creative assets, customer communications, and activation ideas to support the integration of consistent, responsible gaming programs.

“Whether an operator or supplier is building a new responsible gaming program or looking to refresh existing efforts, this toolkit makes it easy to deliver consistent, player-first messaging across every customer touchpoint,” Miller added.

AGA's latest initiative comes as responsible gambling keeps gaining traction as a major concern in the US. At the state level, several jurisdictions have launched or enhanced their responsible gambling frameworks.

On the operator side, several US brands have teamed up to create the Responsible Online Gaming Association (ROGA). Founding members include popular firms such as BetMGM, bet365, DraftKings, Fanatics Betting & Gaming, FanDuel, Hard Rock Digital, and Penn Entertainment.

The Play Smart Consumer Hub is now live at www.playsmartfromthestart.org.