Casino Guru wins Casino Affiliate of the Year category at SBC Awards Europe

Casino Guru has won the 'Casino Affiliate of the Year' accolade at SBC Awards Europe. The awards program crowned winners across dozens of categories during a June 12 event at the Hilton Malta in San Ġiljan, Malta, featuring 400 guests.

SBC Awards Europe recognized operators, affiliates, suppliers, payments, and game developers across the European sports betting and gaming industry. Casino Guru was among the honored companies, winning the 'Casino Affiliate of the Year' accolade, "a distinction that has exemplified the hard work that the team behind the project has put into creating the world's most complex casino gaming resource."

Casino Guru overcame a competitive field of contestants to win the accolade. The company was recognized for initiatives such as its Safety Index, which combines big data with human expertise. Casino Guru has also become an authority on complaint resolutions within the iGaming sector, having returned more than $40,000,000 to players.

Commenting on this distinction, Daniela Sliva, PR & Creative Projects Director at Casino Guru, said: "Winning the SBC Awards Europe in the 'Casino Affiliate of the Year' category further reaffirms Casino Guru's status as the leading authority in complaint resolution, casino evaluation, and helping players make committed decisions.

"Our brand holds a 360-degree view of the iGaming sector in which we operate, incorporating responsible gambling, a proactive approach, and an uncompromising commitment to stringent evaluation criteria."

Casino Guru describes its affiliate model as going "beyond simple deal-making, placing an uncompromising focus on players and helping them make informed decisions." The company actively seeks to strengthen and enhance its reviewing practices to guarantee fair general terms and conditions, as well as bonus terms and conditions that benefit the players.

"Casino Guru is an outlier in the industry by proactively reaching out to casinos and encouraging them to improve their terms and conditions in order to ensure that players are playing safely and responsibly," the company stated. "The latest win at the SBC Awards Europe is yet another testament to the tireless efforts dedicated to making iGaming safer for players every day."