Fontainebleau Las Vegas revamps player loyalty program to boost casino appeal

Fontainebleau Las Vegas is making a direct play for gamblers’ attention with a revamped player loyalty program.

Under the updated system, rewards members will now earn one point for every $2.50 wagered on slot machines—doubling the previous earning rate of one point per $5 played.

“We are excited to offer the most rewarding slot loyalty program on the Strip, complemented by one-of-a-kind upgrades, amazing amenities, and unrivaled luxury services for every player,” Fontainebleau Las Vegas Senior Vice President of Slot Marketing and Operations Kevin Sweet said in a statement.

“Fontainebleau Rewards continues to reward non-gaming spend at an industry best of five cents per dollar spent, further establishing Fontainebleau Las Vegas as the ultimate location to stay and play on the Strip.”

Among the program’s new features is a year-long promotion called Fontainebleau Cash Back, allowing players to convert accrued points into cash. Members will receive $20 for every 5,000 Play Points, redeemable at the casino cage starting in December.

New members will also receive $10 in free slot play upon signing up and can earn up to $1,000 more after accumulating 500 Play Points. Additional perks include up to 30% off hotel rooms, 5% back at bars, restaurants, and lounges, free valet or self-parking, waived resort fees for qualifying tiers, and late checkout. 

Moreover, top-tier Royal members will receive up to $250 in dining and spa credits. All members now have until August 31 to redeem their points, replacing the previous 13-month expiration policy.

Fontainebleau Las Vegas, which officially opened its doors in December 2023 after years of development delays and ownership changes, is a $3.7 billion, 67-story luxury destination. The property features 3,644 rooms, a 150,000-square-foot casino, upscale dining, nightlife venues, a spa, and a 5,000-seat theater.

Despite its high-profile debut, the resort has already faced setbacks. Last month, gaming regulators revealed an ongoing investigation into potential anti-money laundering compliance violations during a licensing hearing for the property’s president. 

The casino also reportedly laid off a large number of table games dealers in May. Fontainebleau has not confirmed the layoffs, stating only that it is evaluating business needs and adjusting its hiring strategy.