SOFTSWISS highlights AI-driven transformation and scalable innovation strategies at Reflect Festival

iGaming solutions provider SOFTSWISS showcased the results of its AI transformation at the Reflect Festival in Limassol. A highlight of its participation was the keynote by Deputy CTO Sergey Kastukevich, titled “AI and AI Agents in Tech: Lessons on Scaling Innovation for Any Business”.

The keynote highlighted how AI has evolved from a strategic advantage to an operational necessity, demonstrating its wide-ranging applications across both technical and administrative functions at SOFTSWISS. 

“Today, almost every company talks about using AI, but very few have actually implemented it. That’s because this is not just about adding another office tool; it’s about changing people’s mindsets and, as a result, your core business processes. The good news is that once you make this shift, your company will run far more efficiently,” noted Sergey Kastukevich, Deputy CTO at SOFTSWISS, during his speech.

SOFTSWISS showcased real-world applications of artificial intelligence that are already streamlining workflows and enhancing product quality.

One of the innovations is AI-powered interaction with the case database. When a technical issue is reported, the system scans historical data to find similar cases and automatically suggests solutions. This significantly reduces response time and allows engineers to focus on more complex tasks.

Also, SOFTSWISS is enhancing its products with AI-driven features. Recent innovations include intelligent fraud detection, player segmentation with tailored offers, and an AI assistant to streamline operator tasks.

Recently, Sergey Kastukevich was recognised as CTO of the Year for Europe, the Middle East, and Africa at the Oracle Excellence Awards 2025.