All-cash transaction

AMB Group, X2 Dynamic, and 0MS Group acquire Yeebet Live in landmark $20 million deal

2025-05-22
Reading time 1:14 min

In one of Southeast Asia’s largest live casino acquisitions to date, AMB Group (Askmebet), X2 Dynamic, and 0MS Group have jointly acquired Yeebet Live in an all-cash transaction valued at approximately $20 million

The acquisition brings together three of Thailand’s most prominent iGaming entities in a unified effort to streamline game distribution and backend operations while enhancing scalability across multiple markets. The consortium described the transaction as “a joint commitment to efficiency, transparency, and future-proof live gaming infrastructure.”

Yeebet Live, previously backed by Xypher Capital, operates an API-native, decentralized live casino platform that hosts more than 200 live tables across 45+ currencies. Known for its studio-free model and flexible architecture, Yeebet Live processes over THB 500 million in gross gaming revenue (GGR) per month and serves over 200 global partners.

The alignment is expected to immediately consolidate frontend traffic, reduce operational redundancies, and fast-track product development under a shared technological roadmap.

Each member of the consortium brings a distinct set of strengths: AMB Group offers extensive white-label reach across Southeast Asia, X2 Dynamic specializes in API-based deployment and backend systems, while 0MS Group contributes its licensed operator expertise and loyal player base.

Yeebet Live will continue to operate under its existing brand and leadership. CEO Hanna Lee will remain at the helm as the platform prepares to roll out its next evolution, Yeebet Live 2.0.

The upgraded version will include AI-driven game routing, ElasticSearch-powered discovery tools, standardized 6–8% GGR pricing, real-time dashboards, and instant onboarding for operators.

Despite the acquisition, Yeebet Live will retain its independence. The integration will focus on aligning infrastructure rather than altering the platform’s brand identity or management. Xypher Capital, which led the platform’s earlier funding, will remain engaged as an advisor while continuing to build out its portfolio under the Xypherverse umbrella.

Leave your comment
Subscribe to our newsletter
Enter your email to receive the latest news
By entering your email address, you agree to Yogonet's Terms of use and Privacy Policies. You understand Yogonet may use your address to send updates and marketing emails. Use the Unsubscribe link in those emails to opt out at any time.
Unsubscribe
EVENTS CALENDAR