Zitro strengthens Mexican market presence with CONCEPT cabinet launch at Caliente Casino Hipódromo

Casino technology provider Zitro has further strengthened its presence in the Mexican market by installing its line of CONCEPT cabinets at Caliente Casino Hipódromo, operated by the Grupo Caliente in Tijuana, Baja California.

Following similar launches throughout casinos across the rest of the country, the CONCEPT machines have now arrived in Tijuana. Two of the highlights are the new Magic Lighting system, which offers a synchronized light show integrated with gameplay, and the large-format touch screen known as the Screen Deck, designed to maximize player comfort and technical team efficiency.

The collaboration between Caliente and Zitro is further reinforced with the addition of the games Legendary Sword, Triple Charm Journey, and Fairyland Quest. "These games accompany this new generation of cabinets and stand out for their high-quality graphics and innovative mechanics," says Zitro of the titles.

Mariano Hernández, Corporate Management of Gaming Machines Products at Grupo Caliente, commented: “Given the outstanding performance we’ve seen from CONCEPT, its installation at Hipódromo was our immediate goal.

"We are confident this offering will receive the same warm welcome from our Tijuana players. Zitro is, without a doubt, a guarantee of success in the region.”

Johnny Ortiz Viveros, founder of Zitro, added: “We are proud to continue strengthening our collaboration with Grupo Caliente and to bring Zitro products to more players across Mexico. CONCEPT was created to set a new benchmark in the industry, and its reception proves it.”