Myleene Klass to host 2025 iGB Affiliate Awards as entry growth hits new highs

Myleene Klass MBE broadcaster and musician has been confirmed as the host of the 2025 iGB Affiliate Awards, that is to be held on 3rd July. The critically acclaimed television personality and entertainer, part of the original Britpop era, will host the Cool Britannia themed awards across 20 highly coveted categories.

Celebrating the achievements and innovations of the iGaming affiliate community, the Awards are being held at the Troxy, situated in the East London. The Troxy has an 80-year musical heritage, and has featured performances by Liam Gallagher, Jarvis Cocker, Garbage and the Cure. The building served as a movie theatre and training school for the London Opera Centre before being converted to a live events space in 2006.

Tickets for the black-tie event comprising a drinks reception, three-course sit-down dinner and live music, range from individual places and half tables, through to a choice of VIP hospitality and sponsorship options.

Stephen Carter, Clarion Gaming's Head of Affiliate Content and internal judging lead, believes the popularity of the Awards continues to grow thanks to its reputation for integrity and transparency.

He stated: "Our external industry judges are selected for their expertise on both the igaming affiliate sector and in specialist areas pertaining to individual awards, such as safer gambling. They are also required to sign an NDA to keep all submitted information confidential and to declare any potential conflicts of interest. The industry respects the fact that every winning submission has succeeded entirely on its merits."

He added: "Judgable submissions are up more than 4% year-on-year with the most hotly contested category - based on the number of nominations - being Best Affiliate Programme. The fastest growing category is Best Affiliate Network, up 79%, with Best Digital Agency, Affiliate Idol and Best Newcomer representing the other key growth categories."

"Due to the quality of submissions received from non-affiliate businesses for the Marketing Campaign of the Year category, we have created an additional award to recognise the best campaign by an affiliate programme or network in 2024."

"We have also experienced strong traction for the new Best Affiliate Management Platform category, with most of the leading and all of the fastest-growing providers having thrown their hats in the ring.

"Members of the igaming affiliate community can also still cast their vote for Game of the Year by using the link found at https://www.igblive.com/igb-affiliate-awards-2025 before 3 June." Tickets can be booked at https://igb-live-awards.reg.buzz