MelBet outlines how its solutions increase player value for affiliates

Latin America is one of the fastest-growing markets in iGaming. An engaged audience, high interest in sports, and a booming online segment convert millions of betting and casino enthusiasts.

But along with these opportunities come challenges: language barriers, local payment systems (which not every product supports), promotion and regulation nuances. 

That's why MelBet Partners & Affiliates, the official affiliate program of the MelBet brand, shares a new article highlighting that affiliates need not only an offer to work effectively, but real support. 

Who are MelBet Partners & Affiliates

MelBet Partners is the affiliate program of the direct advertiser behind the MelBet brand. Since 2012, MelBet has grown into a reliable international platform with local licenses, strong brand recognition, and a robust product portfolio: sports betting, casino, mobile apps, and localized landing pages. Today, MelBet operates in over 40 countries and supports more than 50 languages, including Spanish and Portuguese.

In every market, MelBet studies the specifics and nuances that allow the product to minimize user friction and maximize retention. Player Value is a key metric for casinos, sportsbooks, and affiliates. If a product fails to keep players engaged, CPA payouts will dry up quickly, and RevShare will become unattractive for partners. At MelBet Partners & Affiliates, this problem does not exist: we have already launched dozens of retention tools, and even more are coming. Let’s talk about them — and why more affiliates are choosing RevShare over CPA with MelBet.

Promotions

Any good product needs multiple types of bonuses:

- Welcome

- Retention

- Return

A "+200% deposit bonus with 40x wagering" no longer impresses anyone — it may grab attention for a split second, but engagement tools are what keep players. Players love freebies — offer them free bets with reasonable or no wagering requirements (ideally, bet and immediately withdraw the profit). If players bet frequently, reward them with cashback. Run regular tournaments and special activities so that players always have something to do within the platform.

MelBet offers 29 promo campaigns for sports betting, casino, esports, and fast games.  

If a player finishes their initial bet and has nothing more to do, they may leave.  

But cashback gives them a reason to come back, and tournaments and rankings encourage continued play. Once they start, many players no longer care about the size of their wagers — the focus shifts to winning a prize spot. Small and large activities like these multiply player LTV, creating strong retention and loyalty.

Regional promos for LATAM

MelBet operates a wide range of domains and mirrors, adapted not just in language but also in content and promotions.  

For Latin American players, we run dedicated activities, tournaments, and promos, such as:

- Heroes de la Primera (all of LATAM): prize draws including MacBook Air, iPads, AirPods, and more

- Brazilian Freebets

- Weekly cashback, Grand Slam promos, Beisbol promotions, League of True Champions campaigns, and promo codes

Global promotions also include:

- Casino: VIP Cashback, Friday bonuses, Birthday bonuses

- Esports: CyberBack promotion

- Fast Games: daily tournaments, Fast Games Day

But promos are just the beginning. Soon, we’ll share more about the psychological triggers that make players return to the platform multiple times a day. Promotions and activities alone are powerful tools: players do not want to miss new offers, encouraging frequent logins.

Gamification: The engine behind product engagement

Games trigger dopamine in the brain. A small win makes you want another — and another. The same goes for bettors: after placing a bet, they look for new opportunities to engage further. Good products anticipate this behavior and offer plenty of side activities.

One universal gamification tool is levels. In weak products, levels are only tied to cashback — lose more, get a little back. MelBet offers a richer experience:

- Multi-level loyalty program: 8 tiers, weekly cashback from 5% to 11%, based on overall wagering (not just losses)

- VIP program: special status tiers, personalized bonuses, promo codes, offline events — creating a friendship-like relationship between player and brand

- Challenges and Missions: for example, "100 bets in 30 days" — including winning bets! This generates turnover while rewarding players.

- Time-based gamified promotions: *Royal Monday*, *Accumulator of the Day*. Weekly habits form, where players know exactly when to deposit or place bets to win extra rewards.

- Cashback offers: extra cashback bonuses for deposits via specific methods like MoneyGo (up to 30%)

The goal of gamification is to take the product experience beyond just betting and casino games. Many players treat this as their way to relax and have fun, and MelBet makes sure the experience is personal, engaging, and tied to familiar faces, like favorite athletes featured in promotional campaigns.

Local support: Knowledgeable and always available

What sets MelBet’s affiliate experience apart in LATAM is the local support teams who truly understand the regional landscape. Our managers speak Spanish and Brazilian Portuguese, adapt promos to local cultural codes, and assist with technical aspects like postback setups, API integrations, and odds feeds.

We also prioritize:

- Deep understanding of LATAM payment systems (Pix, PagoEfectivo, SPEI, and others)

- Guidance on social media advertising without blocks or strikes

- Custom banners, smart links, and landings for specific countries

- Transparent analytics with no hidden fees

Affiliates can earn more from the same traffic thanks to RevShare and strong player retention. We help you react to trends, scale campaigns, and maximize returns with local support and marketing expertise.

If you are already working with LATAM traffic — or considering it — now is a great time to start testing the region with MelBet Partners’ backing.