Regulating the Game 2026 announces CherryHub and Ebet as RegTech Sponsors

Regulating the Game 2026 has welcomed its first joint sponsors, CherryHub and Ebet, two Australian companies driving transformation across the gaming and hospitality sectors. "Their sponsorship underscores a shared commitment to industry leadership, compliance excellence, and regulatory innovation," according to a press release.

Now in its sixth edition, Regulating the Game has cemented its reputation as the premier gambling law and regulation conference. Returning to Sydney in March 2026, the event will again bring together global regulators, industry pioneers, and compliance professionals for three dynamic days of policy and sector dialogue, strategic insights, and capability building.

The program will span high-impact keynotes and panel sessions addressing regulatory challenges, financial crime, and public policy reform; innovation showcases exploring AI, RegTech, and emerging technology; and deep dives into safer gambling, risk management, and compliance uplift. 

With expert-led masterclasses and the return of Pitch!, now hosted at the iconic Yallamundi Rooms at the Sydney Opera House, Regulating the Game 2026 will "continue to shape the future of not only effective and leading-edge gambling regulation, but also a forward-thinking, innovative, and socially responsible industry," the organizers noted.

CherryHub, an Australian-developed digital ecosystem, connects venues with next-gen technology to simplify compliance and drive customer engagement. Its suite of products includes:

• A mobile-first solution simplifying compliance reporting for safer gambling , AML/CTF and responsible service of alcohol.
• Frictionless digital membership and loyalty platform.
• Venue branded Mastercard mobile tailored for the entertainment sector, integrated with Apple and Google Pay mobile wallets.

Ebet, a gaming systems provider trusted by over 500 venues, delivers regulated solutions that enhance venue operations, player engagement, and regulatory compliance. Their cutting-edge technology includes:

• Feature-rich and robust membership system built specifically for Australian venues.
• Pioneering cashless gaming solutions since 2001 and leading the NSW cashless trials with the addition of bank transfer functionality.
• Live alerts for to assist with both AML transaction monitoring and reporting for safer gambling with detailed audit capability

Frank Makryllos

Frank Makryllos, Managing Director and CEO of Ebet, said: "Regulating the Game plays a critical role in fostering the collaboration and thought leadership our industry needs. As suppliers, Ebet and Cherry Hub are committed to equipping venues with practical tools to manage risk, support safer gambling practices, and meet evolving regulatory expectations, including AML/CTF and financial crime compliance."

For his part, Paul Newson, Principal at Vanguard Overwatch and founder of Regulating the Game, commented: "CherryHub and Ebet represent the innovation and integrity we seek to champion through Regulating the Game. Their support reflects a strong alignment with our mission to promote evidence-led policy, ethical leadership, and safer gambling outcomes."

Paul Newson

With a refreshed agenda, an expanded Exhibition Showcase, and the return of the Pitch! Challenge, Regulating the Game 2026 is "set to raise the bar once again, fostering critical dialogue, driving collaboration, and advancing not only regulatory excellence but also a vibrant, innovative, and ethically led industry," the organizers concluded.

For more information on Regulating the Game 2026, including speaking, sponsorship, and exhibition opportunities, visit the event's website or get in touch via email.